Marketing insights from one of Australia's leading Professional Services Marketing Specialists, Rebecca Wilson, Stretch Marketing's Principal Marketing and Business Development Consultant.

Monthly Archives: January 2012

Stop Disrupting, Start Marketing

Two, three, four or five years ago, we used to market a business purely by interrupting people. We interrupted people by advertising in their path and hoped to disrupt them from what they were doing with a loud enough message that it sunk into their heads. Today, things are different. We and our clients’ are working our hardest to do a different kind of marketing: Marketing that attracts highly qualified clients to our business like a magnet, 'Inbound Marketing'.
Posted in Business Development, Customer Experience, Featured, Marketing, Professional Services Marketing, Social Networking | Tagged , , , , , , | Leave a comment

Things you SHOULD and SHOULDN’T post on LinkedIn

Do you find it hard or uncomfortable coming up with things to post on LinkedIn? You are not alone. Many of our clients and colleagues have been getting more active on LinkedIn of late, and are continually asking us what they should be posting online. So we’ve put together a list of ideas together that you can use as a guide for what you should and shouldn’t post on LinkedIn.
Posted in Featured, Professional Services Marketing, Social Networking | Tagged , , , , , , , , , , , , , | 3 Comments

  • Rebecca Wilson

    My tale is an unusual tale of a Marketer, who has worked in many businesses across many industries at all levels (marketing management, implementation & operations).

    I have seen how the small picture (customer experiences), meets the big picture (marketing strategy), and understand how to use all tools in the marketing kitbag (both traditional and technological) to ensure that your business grows solid ROI through the most effective marketing possible.

    Founder and MD of growing Professional Services Marketing firm, Stretch Marketing,I keep myself on the cutting edge of business trends, digesting technology changes, Internet forces, industry challenges and business opportunities on a daily basis. Myself, and the Stretch Marketing team learn constantly so you can access smart marketing and communications thinking locally, and nationally, whenever you need it.

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