If you are using Search Engine Optimisation (SEO) tactics that seem a little “confusing” or involve offshore (or onshore) people posting low quality content on yours or someone else’s website on your behalf, chances are you are now doing significant damage to your website ranking on Google.
Google has just this week released algorithm changes titled “Penguin 2”, a revision to the changes they made late last year, and these go after Black Hat SEO (otherwise known as dodgy SEO) in the strongest way possible and make quality content marketing the winner of 2013.
According to Matt Cutts, the head of Google’s Webspam Team, Google want to increase the ranking of high quality content and real topical authorities online, rather than allowing businesses to buy large quantities of backlinks and practice dodgy SEO to increase web rankings with low quality sites.
Its great news for our clients, and other businesses that have been developing great websites, good quality content and their positions of authority in their markets for some time. And it represents a turning point in the power of Internet search. You now have the power to be highly ranked on Google through good quality content, opt-in marketing practices and the drive of corporate “personal brands”. And you can outreach those with the ability to pay a linkbuilder now too… All the offenders recognised by Google will suffer the ultimately penalty of having their site rankings dropped significantly off the radar. Google punishes you terribly if you try to cheat the system they create.
The sad part about it is that many in the web and marketing industry don’t keep up with changes to technologies, selling the same thing this year as they did last year. So they will keep “selling” backlinking to you as an approach without knowing of these changes… or they will sell them to you knowing you know no better and knowing they are getting a “backhander” from the linkbuilding company (trust me it happens everywhere).
Why try buy a quick and dirty marketing outcome when your company is not quick and dirty… It is your choice… but now, thanks to Google, you really don’t have a choice but to get good at producing quality websites and strong content and do it regularly if you want to rank.
Watch the video by Matt Cutts, the Head of Google’s Webspam Team. It tells you everything you need to know about the future of search this year.