About Us

The Marketing Rack is the blog by the Principal of Stretch Marketing.  

Stretch Marketing is a marketing, business development and business communications firm that is a little different.  And we think this delivers great benefit to our clients.

We are more than just marketing and PR specialists; we are hungry, proactive people, with a flair for marketing, business development and communication.  We understand business, as it is right now, and ensure we keep up with the latest industry trends and important news.  And, we have heaps of experience in marketing, across many industries, but most particularly across professional services, finance, technology, property and infrastructure.

We are great listeners, smart people, and hopefully, folks that are fun to work with.  But that’s just the beginning…

One of the things that makes us different is that we have plenty of experience in working with business owners, managers and staff, doing their marketing, communications and BD work right alongside them.  We connect our clients with their target markets eagerly and often, and make their teams more aware of their target customers and more successful at their marketing.  This practice has given us years of understanding of the culture and processes that sit behind small, medium and large sized businesses, ensuring we know exactly how to help you.

What we love more than a client that needs us desperately, is a client that willingly wants to grow their business, with all staff engaged in the process.

A client that wants our help…

Our clients tell us that we take them “on a journey” that they never really look back from.  We make them more successful by improving their brand, raising their profiles and connecting them with their target audience in ways that build and consolidate over time.

Our clients say that they learn a lot about how to build their personal brands and business achievements through our mentoring, as well as getting plenty of good marketing out the door.

We are the Outsourced Marketing Team for an array of national and local firms, many of whom we have worked with for years.

And, you’ll be pleased to know that we are in this for the long haul!  That our clients, staff and partners are the most important parts of our business.  So we invest plenty of time and effort in making sure that you get the service that you need.

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Background

Founded by Rebecca Wilson, our Principal Marketing Consultant, Stretch Marketing has been operating since 2009.  We work for a range of services businesses from our base in Brisbane, providing ongoing marketing planning, implementation and guidance.  We build long term relationships with our clients, providing a quality of service that encourages word of mouth and repeat business.

Rebecca has had many years of experience, both in Marketing, PR and Business Development Consulting and Corporate Marketing

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Rebecca Wilson
With over 15 years of intensive marketing, public relations, business development and management experience Rebecca consults on Marketing and Business Development to businesses of all sizes.  Rebecca specialises in providing advice to professional services businesses and technology companies.  She draws on years of experience working with Engineers, Project Managers, Technology Businesses, Lawyers, Accountants, and Software Developers. ensuring they build and maintain client relationships and client centric products as their highest priority.

Rebecca has a long track record in dynamic and detailed target marketing, and has built an esteemed reputation within the nation-wide professional services community for being able to segment markets and reach out to them with realistic and opportunistic offerings that deliver ROI quickly.

Rebecca has considerable experience in marketing and digital marketing strategy consulting. Whilst she specialises in providing advice to professional services and technology businesses, she is also well versed in the promotion and marketing of products and events.

Rebecca is an expert copywriter, preparing materials for both online and offline uses, writing regularly for websites such as Technorati.com, Marketing Daily, Fast Thinking, and others; and blogs regularly at http://www.marketingrack.com.au.    She prepares and implements full marketing strategies and promotional campaigns for her clients with great confidence. Through her experience with small and medium and large businesses, she has developed a streamlined approach to marketing and BD planning and implementation that enables a business to promote itself cost effectively to the most rewarding markets available.

A professional service and technology marketing expert, Rebecca can build a profile-raising campaign for your business, and promote your products and services using a wide variety of media and general marketing promotional directions, growing profile, and in turn, sales, revenue or target market awareness in a strategic manner, taking your business from strength to strength.

Experienced in corporate communications, Rebecca also prepares submissions and tender responses on behalf of clients, responding to Expressions of Interest, Requests for Proposals and Tenders in a timely and organised manner. She writes articles and case studies on behalf of clients, as well as drafting and guiding the development of promotional materials ranging from brochures and fliers, to websites and email newsletters. She is a gifted campaign director and develops promotional strategies with ease.

Rebecca is an asset to any company seeking strategic marketing, business development, public relations and communications advice and provides an experienced insight into the marketing of people-based businesses in parochial communities.

Rebecca lives in Brisbane Australia, is mother to three children and consults for businesses of all sizes through her business, Stretch Marketing.