Rebecca Wilson
My tale is an unusual tale of a Marketer, who has worked in many businesses across many industries at all levels (marketing management, implementation & operations).
I have seen how the small picture (customer experiences), meets the big picture (marketing strategy), and understand how to use all tools in the marketing kitbag (both traditional and technological) to ensure that your business grows solid ROI through the most effective marketing possible.
Founder and MD of growing Professional Services Marketing firm, Stretch Marketing,I keep myself on the cutting edge of business trends, digesting technology changes, Internet forces, industry challenges and business opportunities on a daily basis. Myself, and the Stretch Marketing team learn constantly so you can access smart marketing and communications thinking locally, and nationally, whenever you need it.
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SKILLS WORKSHOPS
Stretch Marketing runs Professional Services Marketing Workshops for Senior and Emerging Professionals
Our Professional Services Marketing Workshops, have been running Australia-wide for the last two years, guiding small, medium and large professional services businesses in how to market themselves and their people driving organic growth.
In our one-day workshops we work with your Senior Professionals to provide the coaching and mentoring that they need to confidently drive revenue growth in your business.
MY TWEETS
- Our clients ADG Engineers have just won the KarelCad "We care about our clients" competition ...congrats guys http://t.co/Wcqgywyx 5 2012/02/06
- ah... air traffic controller delays flights into sydney... so glad I got up at 3.50am to make my delayed flight ;-D 5 2012/02/02
- A sensational day of laughs running our professional services selling skills training for the ADG leadership team... Terrific crew 5 2012/02/02
- Who really cares about the things that matter in your business? Is it ingrained enough? http://t.co/nwMJHDOL 5 2012/01/28
- The Latest from The Marketing Rack - http://t.co/fiGwdmju 5 2012/01/25
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Author Archives: Rebecca Wilson
Things you SHOULD and SHOULDN’T post on LinkedIn
Do you find it hard or uncomfortable coming up with things to post on LinkedIn? You are not alone. Many of our clients and colleagues have been getting more active on LinkedIn of late, and are continually asking us what they should be posting online. So we’ve put together a list of ideas together that you can use as a guide for what you should and shouldn’t post on LinkedIn.
Seven Marketing Mandatories for 2012
All those delivering services in 2012 will be faced with a series of opportunities… keep doing things the way we always have and hope for the best; or understand what our markets require from our services firms as their positioning shifts. Here are the most important trends I urge you to address in 2012. Some of them are marketing, and some of them are more important “market positioning” for your firm.
Qantas Strikes Another Blow to Brand Australia
The Qantas grounding is another blow to "Brand Australia" the brand of our previously very stable, secure and reliable nation, known for its lack of sovereign risk, stable investment environment, conservative growth-supporting governments, good sports achievements, sunny weather and great beaches, not to mention our previously faultless flying kangaroo.
Posted in branding, Featured, In the Media, Marketing, Professional Services Marketing Tagged australia, Brand, grounding, grow, invest, Marketing, Qantas, services 2 Comments
Are you ‘Solving a Problem’ or ‘Banging-out a Service’?
People pay a premium for smarter thinkers, more strategic and proactive insights and an ability to see and solve their problems… but are you offering this problem solving service to your clients? Or are you just wheeling out the same-old same-way approach... banging out a service?
Are You Really Online?
In the professional marketplace you now have the opportunity to present your firm and yourself for exactly how competent, experienced and connected you are, way before you are able to stand in front of someone, and long before you have the opportunity to close a sale. When someone refers you to a lead, the first thing that person will do is Google or LinkedIn search you, and judge you. Are you ready?
Is Your Business Full of Starving, Hungry or Fat Cats?
I want you to imagine two cats, both hunting the same mouse. One is a wild cat, scrawny, hungry and merciless in his search for food. The other cat is a plump, well-fed and loved house cat. Which one displays the wholehearted concentration required to hunt, corner and consume his prey?
Posted in Business Development, Featured, Professional Services Marketing Tagged Marketing, services, starving 1 Comment
Social Media enters the world of “Big Business”.
Social Media as a marketing medium got a big thumbs up from a big business this week, when international financial institution, Morgan Stanley Smith Barney announced they would give their 17800 registered advisers access to Linkedin and Twitter to promote themselves. It’s a big move for a company leading the professional industries, but will it reap rewards for them?
Posted in Featured, In the Media, Social Networking Tagged big business, brisbane, Linkedin, Marketing, morgan stanley, professionals, services, Social Media, twitter 1 Comment
Changing with the times… Making your business more marketable
Whether you are a business owner or a senior staff member, we’re doing things faster smarter and more interactively than ever before in 2011. But does it really matter whether you are keeping up with industry and technology in your professional services business? Will changing things up a bit make you more marketable?
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Stop Disrupting, Start Marketing