Marketing insights from one of Australia's leading Professional Services Marketing Specialists, Rebecca Wilson, Stretch Marketing's Principal Marketing and Business Development Consultant.

Category Archives: Blogging

Giving Clients a Memorable “Customer Experience”

Does your business give the client a “customer experience” that is memorable and referable? "Customer Experience" is an integral part of the sales process. It is a step that can build trust and bind a client to you with unspoken loyalty, and demonstrate your integrity all in one action. Something that can achieve so much in the sales process must therefore be an enormous part of the modern marketing program.
Also posted in Business Development, Client Relationships, Communications, Marketing, Professional Services Marketing, Referral Marketing | Tagged , , , , , , , , | Leave a comment

Looking Different

As a consultant in a professional services business, it is very easy to look “the same” as everyone around you (and many people spend years trying to do so), but to succeed, and I mean really succeed, you have to stand out from the crowd. This is something most consultants are resistant to do, as it feels unnatural to stand up and be counted as different. But different isn’t always a bad thing.
Also posted in Client Relationships, Communications, Marketing, Media, Professional Services Marketing, Social Networking | Leave a comment

Integrating Social Media for a Real ROI

Social Media is undoubtedly exciting, even fun. But it is not the marketing revolution many make it out to be. To be perfectly frank, Social Media is just another communication tool that you can use to elevate your business to “front of mind”. It is a very useful, and convenient tool. But it has its limitations too.
Also posted in Marketing, Social Networking | Tagged , , , , , , , | Leave a comment

Social Media – Utterly Lifechanging, Better Than…

Do you facebook, tweet, link-in, digg, flickr, evite, blog or even skype… or do you resist the urge to connect using these new technologies? Do you say to yourself… “I’ll adopt when the rest of my market gets there?” like so many others. For Marketers Social Media is utterly lifechanging, better than...
Also posted in Guest Blogs, Social Networking, Uncategorized | Tagged , , , , , , , , , , | Leave a comment

The Blogging Journey: It’s a long road uphill

Well, my first 20 days of blogging is finished and I am fast progressing towards my initial goal of 1 month of active blogging. So far I must admit that despite the hard work, the journey has been particularly enjoyable, even fun! Certainly I still have a lot to learn about blogging, SEO and content integration with social media, but I am confident that the best way to learn remains through real life experience.
Also posted in Social Networking | Tagged , , , , , , | Leave a comment

  • Rebecca Wilson

    My tale is an unusual tale of a Marketer, who has worked in many businesses across many industries at all levels (marketing management, implementation & operations).

    I have seen how the small picture (customer experiences), meets the big picture (marketing strategy), and understand how to use all tools in the marketing kitbag (both traditional and technological) to ensure that your business grows solid ROI through the most effective marketing possible.

    Founder and MD of growing Professional Services Marketing firm, Stretch Marketing,I keep myself on the cutting edge of business trends, digesting technology changes, Internet forces, industry challenges and business opportunities on a daily basis. Myself, and the Stretch Marketing team learn constantly so you can access smart marketing and communications thinking locally, and nationally, whenever you need it.

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