Rebecca Wilson
My tale is an unusual tale of a Marketer, who has worked in many businesses across many industries at all levels (marketing management, implementation & operations).
I have seen how the small picture (customer experiences), meets the big picture (marketing strategy), and understand how to use all tools in the marketing kitbag (both traditional and technological) to ensure that your business grows solid ROI through the most effective marketing possible.
Founder and MD of growing Professional Services Marketing firm, Stretch Marketing,I keep myself on the cutting edge of business trends, digesting technology changes, Internet forces, industry challenges and business opportunities on a daily basis. Myself, and the Stretch Marketing team learn constantly so you can access smart marketing and communications thinking locally, and nationally, whenever you need it.
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SKILLS WORKSHOPS
Stretch Marketing runs Professional Services Marketing Workshops for Senior and Emerging Professionals
Our Professional Services Marketing Workshops, have been running Australia-wide for the last two years, guiding small, medium and large professional services businesses in how to market themselves and their people driving organic growth.
In our one-day workshops we work with your Senior Professionals to provide the coaching and mentoring that they need to confidently drive revenue growth in your business.
MY TWEETS
- Our clients ADG Engineers have just won the KarelCad "We care about our clients" competition ...congrats guys http://t.co/Wcqgywyx 5 2012/02/06
- ah... air traffic controller delays flights into sydney... so glad I got up at 3.50am to make my delayed flight ;-D 5 2012/02/02
- A sensational day of laughs running our professional services selling skills training for the ADG leadership team... Terrific crew 5 2012/02/02
- Who really cares about the things that matter in your business? Is it ingrained enough? http://t.co/nwMJHDOL 5 2012/01/28
- The Latest from The Marketing Rack - http://t.co/fiGwdmju 5 2012/01/25
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Category Archives: Business Development
Seven Marketing Mandatories for 2012
All those delivering services in 2012 will be faced with a series of opportunities… keep doing things the way we always have and hope for the best; or understand what our markets require from our services firms as their positioning shifts. Here are the most important trends I urge you to address in 2012. Some of them are marketing, and some of them are more important “market positioning” for your firm.
Also posted in Customer Experience, Featured, Professional Services Marketing, Social Networking, Technology 1 Comment
Is Your Business Full of Starving, Hungry or Fat Cats?
I want you to imagine two cats, both hunting the same mouse. One is a wild cat, scrawny, hungry and merciless in his search for food. The other cat is a plump, well-fed and loved house cat. Which one displays the wholehearted concentration required to hunt, corner and consume his prey?
Changing with the times… Making your business more marketable
Whether you are a business owner or a senior staff member, we’re doing things faster smarter and more interactively than ever before in 2011. But does it really matter whether you are keeping up with industry and technology in your professional services business? Will changing things up a bit make you more marketable?
Also posted in Marketing, Professional Services Marketing 2 Comments
Are You Reliable?
As a professional service provider your customers rely on you to provide a good service, anything less is a deficit to you, your personal and business brand and your team. Whether you design buildings, manage finances, write contracts or build websites, they choose you to be there and complete their valued task. They have placed significance on your service and chosen to stake their own achievement on your ability to deliver it.
Have you stopped to consider how important being reliable is?
Also posted in Client Relationships, Marketing, Professional Services Marketing, Uncategorized Leave a comment
After the Floods: 5 tips to keep your business ticking
January 12th changed the drivers for many businesses in SEQ, and turned customer buying behavior unexpectedly on its head. In this process, many businesses have or will be caught out, and in effect become victims of the flood, without ever being water-damaged. So how can you maximise your business’s opportunity and keep things ticking through the coming weeks and months? We share our five top tips.
Also posted in Professional Services Marketing Tagged after the floods, brisbane, communication, community, customer relationship, floods, Marketing, tips Leave a comment
Rebuilding our Businesses; Rebuilding Queensland
While our state grapples with the enormous amount of damage done to homes, lives and infrastructure, our business owners are left to puzzle their way through the coming weeks, trying to get their operations that may or may not have been flooded back on track and understand the massive shift in economic activity that the catastrophic Queensland floods will have on their companies and their clients.
Post GFC-Tip 5 – Communicate more effectively.
Every professional service firm needs to consider their communications objectives, and build a program of communications that reaches out to their target audience. Consider mixing personal, scheduled communications with less personal, but still engaging mediums like blogging, email newsletters, events, direct mail and even stunts that position your business appropriately. Have fun with it... read more
Post-GFC Tip 4 – Create “Greater Value” for Your Clients
In the highly competitive world that is emerging in the ashes of the GFC, some of the best services businesses are standing out from the crowd by taking their solid understanding of their target clients and building “service efficiencies”. So today's business development exercise is to consider how future proof your professional service is? Can it you extract key processes and practices and systematise them to offer greater value to your clients?
Post-GFC Tip 3 – Build an A-Grade Team
Professional Services isn’t a game of tennis. It is not a one-on-one sport. The best professional services businesses are like A grade football teams. Well trained, with people in complimentary defensive and attacking positions and everyone watching the ball.
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