Rebecca Wilson
My tale is an unusual tale of a Marketer, who has worked in many businesses across many industries at all levels (marketing management, implementation & operations).
I have seen how the small picture (customer experiences), meets the big picture (marketing strategy), and understand how to use all tools in the marketing kitbag (both traditional and technological) to ensure that your business grows solid ROI through the most effective marketing possible.
Founder and MD of growing Professional Services Marketing firm, Stretch Marketing,I keep myself on the cutting edge of business trends, digesting technology changes, Internet forces, industry challenges and business opportunities on a daily basis. Myself, and the Stretch Marketing team learn constantly so you can access smart marketing and communications thinking locally, and nationally, whenever you need it.
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SKILLS WORKSHOPS
Stretch Marketing runs Professional Services Marketing Workshops for Senior and Emerging Professionals
Our Professional Services Marketing Workshops, have been running Australia-wide for the last two years, guiding small, medium and large professional services businesses in how to market themselves and their people driving organic growth.
In our one-day workshops we work with your Senior Professionals to provide the coaching and mentoring that they need to confidently drive revenue growth in your business.
MY TWEETS
- How many internal, unnecessary meetings are run in your firm? Big call by PWC... Could you do this? http://t.co/XJP6IEiW 5 2012/05/17
- A terrific day with the Bennett + Bennett crew.... Looking forward to watching their team's next 90 days... 5 2012/05/17
- Read this terrific article about BIM by Scott Whiteoak at Ellivo Architects and understand just how it could save deve…http://t.co/jGcBEffS 5 2012/05/16
- So true! http://t.co/SVNVNnEl 5 2012/05/15
- great article! http://t.co/N30w38h7 5 2012/05/15
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Do you have a quick question that you need answered? Bounce your question our way and we will answer it completely free.-
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Category Archives: Business Development
Post-GFC Tip 1 – Consider the markets you want to “own”.
As a services business, you simply can’t be “everything to anyone” or you will be nothing to nobody! So start by taking a long, hard look at your client base and the targets you have been chasing, and decide if they are the most appropriate, profitable, rewarding clients for your firm in coming months and years.
Giving Clients a Memorable “Customer Experience”
Does your business give the client a “customer experience” that is memorable and referable?
"Customer Experience" is an integral part of the sales process. It is a step that can build trust and bind a client to you with unspoken loyalty, and demonstrate your integrity all in one action. Something that can achieve so much in the sales process must therefore be an enormous part of the modern marketing program.
Build an Empire or Drive Innovation?
Some services firms build empires, others drive innovation. One of the surest strategies for creating a talked-about business is to put the emphasis on innovation and build a business that will drive your target audience to you in search of that something that “nobody else does”. Find out more...
Also posted in Client Relationships, Marketing, Professional Services Marketing, Referral Marketing 1 Comment
Give Great Service: Don’t Spread Your Firm Too Thin
No one builds a relationship with a client with the intention of providing poor client service, but every now and then a poor service culture will develop right underneath your nose.
Many businesses in a rapidly changing economy, or with a growing customer base, fail to scale resources to meet new demands and lose focus of the importance of maintaining a quality client service culture.
Here’s 3 quick tips to ensure you can maintain a quality client service culture within your firm
Neglecting Old Relationships is Wasting Time and Money
How many times have old relationships passed you by? Did you realize that in allowing relationships to age and die you are quite literally throwing away your marketing efforts and money, and creating more difficult, more expensive marketing work for the months and years ahead.
One Client or One Service – What is the Best Strategy?
Is it better to build a business that provides multiple complimentary services to several key clients on an ongoing basis, … or a business that provides one service to many clients, turning them over regularly?”
It is an important question that goes right to the bottom line of your business, and should underpin how you function as a service provider, employer and channel partner.
Also posted in Client Relationships, Featured, Professional Services Marketing Tagged australia, brisbane, budget, business development, client relationship, client relationship management, client service, Communications, Marketing, marketing budget, one client, Professional Services Marketing, professional services selling skills, service provider, services, workshop Leave a comment
Are you Using Linkedin Effectively?
More and more business professionals are using Linkedin to connect and reconnect with contacts and market themselves. But some of my clients have confided with me of late that they feel like they are being left behind, and need a quick lesson in Linkedin to keep them at the cutting edge.
Linkedin is the most “B2B” oriented of the social networks, and unlike other sites like Facebook and Twitter, it allows you to maintain your professional profile and connections all in one place, but doesn’t pollute your business image with your private life. It has more than 70 million registered users, from over 200 countries.
Also posted in Client Relationships, Communications, Featured, Professional Services Marketing, Social Networking, Technology Tagged awareness, Blog, branding, choices, communication, Consumer Confidence, facebook, Linkedin, Marketing, Professional Services Marketing, Social Media, strategy, twitter 1 Comment
What Makes a Tender Response “A Winner”?
Do you nail every tender response you write? Perhaps you wonder how you could improve your tender and submission writing and increase your chances of winning?
Here's a few tips on how to make your tender response "a winner".
Also posted in Communications, Featured, Tender Writing Tagged business development, Marketing, responses, Sales, submissions, tender tips, Tender writing, tenders, winning 1 Comment
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Post-GFC Tip 2 – “Right Size” your business’ efficiency