Rebecca Wilson
My tale is an unusual tale of a Marketer, who has worked in many businesses across many industries at all levels (marketing management, implementation & operations).
I have seen how the small picture (customer experiences), meets the big picture (marketing strategy), and understand how to use all tools in the marketing kitbag (both traditional and technological) to ensure that your business grows solid ROI through the most effective marketing possible.
Founder and MD of growing Professional Services Marketing firm, Stretch Marketing,I keep myself on the cutting edge of business trends, digesting technology changes, Internet forces, industry challenges and business opportunities on a daily basis. Myself, and the Stretch Marketing team learn constantly so you can access smart marketing and communications thinking locally, and nationally, whenever you need it.
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SKILLS WORKSHOPS
Stretch Marketing runs Professional Services Marketing Workshops for Senior and Emerging Professionals
Our Professional Services Marketing Workshops, have been running Australia-wide for the last two years, guiding small, medium and large professional services businesses in how to market themselves and their people driving organic growth.
In our one-day workshops we work with your Senior Professionals to provide the coaching and mentoring that they need to confidently drive revenue growth in your business.
MY TWEETS
- How many internal, unnecessary meetings are run in your firm? Big call by PWC... Could you do this? http://t.co/XJP6IEiW 5 2012/05/17
- A terrific day with the Bennett + Bennett crew.... Looking forward to watching their team's next 90 days... 5 2012/05/17
- Read this terrific article about BIM by Scott Whiteoak at Ellivo Architects and understand just how it could save deve…http://t.co/jGcBEffS 5 2012/05/16
- So true! http://t.co/SVNVNnEl 5 2012/05/15
- great article! http://t.co/N30w38h7 5 2012/05/15
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Category Archives: Client Relationships
One Client or One Service – What is the Best Strategy?
Is it better to build a business that provides multiple complimentary services to several key clients on an ongoing basis, … or a business that provides one service to many clients, turning them over regularly?”
It is an important question that goes right to the bottom line of your business, and should underpin how you function as a service provider, employer and channel partner.
Also posted in Business Development, Featured, Professional Services Marketing Tagged australia, brisbane, budget, business development, client relationship, client relationship management, client service, Communications, Marketing, marketing budget, one client, Professional Services Marketing, professional services selling skills, service provider, services, workshop Leave a comment
The Problem Facing Many Services Firms
There is one distinct and obvious problem facing many of the professional services firms in the marketplace at the moment. The generational relationship-building skills-transfer has gotten "stuck". Companies have been fed so well with work, for so many years of boom, that many have neglected (or not needed) to teach their mid-tier and emerging senior staff how to sell themselves and their firms.
Also posted in Professional Services Marketing, Sales, Uncategorized 1 Comment
Looking Different
As a consultant in a professional services business, it is very easy to look “the same” as everyone around you (and many people spend years trying to do so), but to succeed, and I mean really succeed, you have to stand out from the crowd. This is something most consultants are resistant to do, as it feels unnatural to stand up and be counted as different. But different isn’t always a bad thing.
Also posted in Blogging, Communications, Marketing, Media, Professional Services Marketing, Social Networking Leave a comment
Are you Using Linkedin Effectively?
More and more business professionals are using Linkedin to connect and reconnect with contacts and market themselves. But some of my clients have confided with me of late that they feel like they are being left behind, and need a quick lesson in Linkedin to keep them at the cutting edge.
Linkedin is the most “B2B” oriented of the social networks, and unlike other sites like Facebook and Twitter, it allows you to maintain your professional profile and connections all in one place, but doesn’t pollute your business image with your private life. It has more than 70 million registered users, from over 200 countries.
Also posted in Business Development, Communications, Featured, Professional Services Marketing, Social Networking, Technology Tagged awareness, Blog, branding, choices, communication, Consumer Confidence, facebook, Linkedin, Marketing, Professional Services Marketing, Social Media, strategy, twitter 1 Comment
Discount or Die? Fighting the Hungry Piranhas
Competition is fierce for Professional Services firms at the moment. With government work abating, little capital flowing into private property markets, and the mining and infrastructure sector “on hold”, less money is finding its way down the food chain to the consultants that provide services to our core industries. Businesses are now discounting for survival. The piranhas are out and high quality customer relationships are now critical. More critical than ever.
Get Nimble, Get Hungry, Put your Energy to work
How nimble and able to adapt to change is your business? The bigger your business, traditionally, the slower it adapts to change in a marketplace, and the less likely is it to capitalise on rapid changes in trends and emerging opportunities.
The advent of Internet-led technologies ensures that opportunity is everywhere, but people will only provide it to those with real vibrant energy, and the nimbleness to chase their market.
Have you got a “Timely Response” for your Clients?
A timely response to a topical issue or current event, articulating your suggested expert opinion, can be some of the best marketing that you can do.
Australia's federal budget today presents an excellent opportunity for a whole host of professional services providers (and not just Accountants) to connect with their customers in a timely and proactive way.
Also posted in Marketing, Professional Services Marketing Leave a comment
Sell Your Services in 5 Easy Steps
Marketing a modern services business is extremely different to selling a product. When you market a service you are selling a promise of wisdom, knowledge and capability. That is, you are selling the promise that your team and your business has the intelligence and capability deliver the exciting and hopefully dynamic professional service that you [...]
New Financial Planning Regulations Means “Back to Basics” for their Marketing
So the regulators have jumped on the handbrake. No more trailing revenues and commissions from financial products for financial planners from 2012. “So what” you say. But this is set to have a massive impact on the financial planning industry and they way they market and sell their services. And, quite probably you will, once again feel the effect of this regulation in your hip pocket.
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Neglecting Old Relationships is Wasting Time and Money