Rebecca Wilson
My tale is an unusual tale of a Marketer, who has worked in many businesses across many industries at all levels (marketing management, implementation & operations).
I have seen how the small picture (customer experiences), meets the big picture (marketing strategy), and understand how to use all tools in the marketing kitbag (both traditional and technological) to ensure that your business grows solid ROI through the most effective marketing possible.
Founder and MD of growing Professional Services Marketing firm, Stretch Marketing,I keep myself on the cutting edge of business trends, digesting technology changes, Internet forces, industry challenges and business opportunities on a daily basis. Myself, and the Stretch Marketing team learn constantly so you can access smart marketing and communications thinking locally, and nationally, whenever you need it.
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SKILLS WORKSHOPS
Stretch Marketing runs Professional Services Marketing Workshops for Senior and Emerging Professionals
Our Professional Services Marketing Workshops, have been running Australia-wide for the last two years, guiding small, medium and large professional services businesses in how to market themselves and their people driving organic growth.
In our one-day workshops we work with your Senior Professionals to provide the coaching and mentoring that they need to confidently drive revenue growth in your business.
MY TWEETS
- Our clients ADG Engineers have just won the KarelCad "We care about our clients" competition ...congrats guys http://t.co/Wcqgywyx 5 2012/02/06
- ah... air traffic controller delays flights into sydney... so glad I got up at 3.50am to make my delayed flight ;-D 5 2012/02/02
- A sensational day of laughs running our professional services selling skills training for the ADG leadership team... Terrific crew 5 2012/02/02
- Who really cares about the things that matter in your business? Is it ingrained enough? http://t.co/nwMJHDOL 5 2012/01/28
- The Latest from The Marketing Rack - http://t.co/fiGwdmju 5 2012/01/25
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Category Archives: Communications
Giving Clients a Memorable “Customer Experience”
Does your business give the client a “customer experience” that is memorable and referable?
"Customer Experience" is an integral part of the sales process. It is a step that can build trust and bind a client to you with unspoken loyalty, and demonstrate your integrity all in one action. Something that can achieve so much in the sales process must therefore be an enormous part of the modern marketing program.
Communications Trends are Changing Quickly
For those of you who stay out of the social media and marketing world and keep your nose to the everyday business grindstone, I urge you to watch the video below. As your trusted marketing partner, it is of course important that I keep you up to date on prevailing trends in marketing and communications, [...]
Also posted in Media, Social Networking, Uncategorized 1 Comment
Looking Different
As a consultant in a professional services business, it is very easy to look “the same” as everyone around you (and many people spend years trying to do so), but to succeed, and I mean really succeed, you have to stand out from the crowd. This is something most consultants are resistant to do, as it feels unnatural to stand up and be counted as different. But different isn’t always a bad thing.
Are you Using Linkedin Effectively?
More and more business professionals are using Linkedin to connect and reconnect with contacts and market themselves. But some of my clients have confided with me of late that they feel like they are being left behind, and need a quick lesson in Linkedin to keep them at the cutting edge.
Linkedin is the most “B2B” oriented of the social networks, and unlike other sites like Facebook and Twitter, it allows you to maintain your professional profile and connections all in one place, but doesn’t pollute your business image with your private life. It has more than 70 million registered users, from over 200 countries.
Also posted in Business Development, Client Relationships, Featured, Professional Services Marketing, Social Networking, Technology Tagged awareness, Blog, branding, choices, communication, Consumer Confidence, facebook, Linkedin, Marketing, Professional Services Marketing, Social Media, strategy, twitter 1 Comment
What Makes a Tender Response “A Winner”?
Do you nail every tender response you write? Perhaps you wonder how you could improve your tender and submission writing and increase your chances of winning?
Here's a few tips on how to make your tender response "a winner".
Also posted in Business Development, Featured, Tender Writing Tagged business development, Marketing, responses, Sales, submissions, tender tips, Tender writing, tenders, winning 1 Comment
Get Nimble, Get Hungry, Put your Energy to work
How nimble and able to adapt to change is your business? The bigger your business, traditionally, the slower it adapts to change in a marketplace, and the less likely is it to capitalise on rapid changes in trends and emerging opportunities.
The advent of Internet-led technologies ensures that opportunity is everywhere, but people will only provide it to those with real vibrant energy, and the nimbleness to chase their market.
Newspaper’s Last Rites and What it Means for Marketing
What are you paying for printed media? And are you ready to take that spend out of the traditional media marketplace and outlay it for online content?
Also posted in Marketing, Media Tagged aggregator, Communications, connect, facebook, feed, ipad, Marketing, Media, newspaper, rss, target marketing, twitter Leave a comment
Is the Ipad a Media Saviour or a Killer?
Can the iPad solve the floundering interface problems that face the media as we know it? Will it be the engaging tool, espoused by Steve Jobs himself as the "Game Changer?" Or, is it just another channel through which the traditional media will be weakened and eventually broken?
Also posted in Media, Technology Leave a comment
Telephony – til death do us part
Telephones still lie at the central heart of real communication. If you cant sit in front of someone to communicate with them, then telephone remains the next best thing in my opinion.
Email, on the other hand is a tool... and should be used as such. Too many people expect to use it to convey feeling and emotion and all they manage to convey is apathy and lazyness.
Also posted in Uncategorized Tagged business, client relationship, communication, connection, email, frustration, telemarketing, telephone 2 Comments
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