Rebecca Wilson
My tale is an unusual tale of a Marketer, who has worked in many businesses across many industries at all levels (marketing management, implementation & operations).
I have seen how the small picture (customer experiences), meets the big picture (marketing strategy), and understand how to use all tools in the marketing kitbag (both traditional and technological) to ensure that your business grows solid ROI through the most effective marketing possible.
Founder and MD of growing Professional Services Marketing firm, Stretch Marketing,I keep myself on the cutting edge of business trends, digesting technology changes, Internet forces, industry challenges and business opportunities on a daily basis. Myself, and the Stretch Marketing team learn constantly so you can access smart marketing and communications thinking locally, and nationally, whenever you need it.
GET FREE UPDATES
Automatically receive all The Marketing Rack blogs by email-
FREE EGUIDES
Download our free services marketing eguide Professional Services Marketing Fundamentals: Volume 1 CLICK HERE...FIND US ON FACEBOOK
SKILLS WORKSHOPS
Stretch Marketing runs Professional Services Marketing Workshops for Senior and Emerging Professionals
Our Professional Services Marketing Workshops, have been running Australia-wide for the last two years, guiding small, medium and large professional services businesses in how to market themselves and their people driving organic growth.
In our one-day workshops we work with your Senior Professionals to provide the coaching and mentoring that they need to confidently drive revenue growth in your business.
MY TWEETS
- How many internal, unnecessary meetings are run in your firm? Big call by PWC... Could you do this? http://t.co/XJP6IEiW 5 2012/05/17
- A terrific day with the Bennett + Bennett crew.... Looking forward to watching their team's next 90 days... 5 2012/05/17
- Read this terrific article about BIM by Scott Whiteoak at Ellivo Architects and understand just how it could save deve…http://t.co/jGcBEffS 5 2012/05/16
- So true! http://t.co/SVNVNnEl 5 2012/05/15
- great article! http://t.co/N30w38h7 5 2012/05/15
-
ASK US A QUESTION
Do you have a quick question that you need answered? Bounce your question our way and we will answer it completely free.-
Recent Posts
Categories
Ads by Google
Ads by Google
Category Archives: Featured
Neglecting Old Relationships is Wasting Time and Money
How many times have old relationships passed you by? Did you realize that in allowing relationships to age and die you are quite literally throwing away your marketing efforts and money, and creating more difficult, more expensive marketing work for the months and years ahead.
One Client or One Service – What is the Best Strategy?
Is it better to build a business that provides multiple complimentary services to several key clients on an ongoing basis, … or a business that provides one service to many clients, turning them over regularly?”
It is an important question that goes right to the bottom line of your business, and should underpin how you function as a service provider, employer and channel partner.
Also posted in Business Development, Client Relationships, Professional Services Marketing Tagged australia, brisbane, budget, business development, client relationship, client relationship management, client service, Communications, Marketing, marketing budget, one client, Professional Services Marketing, professional services selling skills, service provider, services, workshop Leave a comment
Selling Your Services is Selling Yourself! 5 Tips for Building Trust!
Most professionals loathe to admit to themselves that selling their services is selling themselves. We are our own products, and no matter how good our technical skills and experience are, clients still fall back on trust as one of their key reasons for buying from us.
Also posted in Marketing, Professional Services Marketing Tagged brisbane, Professional Services Selling, selling, services marketing 1 Comment
Are you Using Linkedin Effectively?
More and more business professionals are using Linkedin to connect and reconnect with contacts and market themselves. But some of my clients have confided with me of late that they feel like they are being left behind, and need a quick lesson in Linkedin to keep them at the cutting edge.
Linkedin is the most “B2B” oriented of the social networks, and unlike other sites like Facebook and Twitter, it allows you to maintain your professional profile and connections all in one place, but doesn’t pollute your business image with your private life. It has more than 70 million registered users, from over 200 countries.
Also posted in Business Development, Client Relationships, Communications, Professional Services Marketing, Social Networking, Technology Tagged awareness, Blog, branding, choices, communication, Consumer Confidence, facebook, Linkedin, Marketing, Professional Services Marketing, Social Media, strategy, twitter 1 Comment
What Makes a Tender Response “A Winner”?
Do you nail every tender response you write? Perhaps you wonder how you could improve your tender and submission writing and increase your chances of winning?
Here's a few tips on how to make your tender response "a winner".
Also posted in Business Development, Communications, Tender Writing Tagged business development, Marketing, responses, Sales, submissions, tender tips, Tender writing, tenders, winning 1 Comment
Discount or Die? Fighting the Hungry Piranhas
Competition is fierce for Professional Services firms at the moment. With government work abating, little capital flowing into private property markets, and the mining and infrastructure sector “on hold”, less money is finding its way down the food chain to the consultants that provide services to our core industries. Businesses are now discounting for survival. The piranhas are out and high quality customer relationships are now critical. More critical than ever.
CALL 0408 006 176 or email
A Celebration for Every Customer