Rebecca Wilson
My tale is an unusual tale of a Marketer, who has worked in many businesses across many industries at all levels (marketing management, implementation & operations).
I have seen how the small picture (customer experiences), meets the big picture (marketing strategy), and understand how to use all tools in the marketing kitbag (both traditional and technological) to ensure that your business grows solid ROI through the most effective marketing possible.
Founder and MD of growing Professional Services Marketing firm, Stretch Marketing,I keep myself on the cutting edge of business trends, digesting technology changes, Internet forces, industry challenges and business opportunities on a daily basis. Myself, and the Stretch Marketing team learn constantly so you can access smart marketing and communications thinking locally, and nationally, whenever you need it.
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SKILLS WORKSHOPS
Stretch Marketing runs Professional Services Marketing Workshops for Senior and Emerging Professionals
Our Professional Services Marketing Workshops, have been running Australia-wide for the last two years, guiding small, medium and large professional services businesses in how to market themselves and their people driving organic growth.
In our one-day workshops we work with your Senior Professionals to provide the coaching and mentoring that they need to confidently drive revenue growth in your business.
MY TWEETS
- Our clients ADG Engineers have just won the KarelCad "We care about our clients" competition ...congrats guys http://t.co/Wcqgywyx 5 2012/02/06
- ah... air traffic controller delays flights into sydney... so glad I got up at 3.50am to make my delayed flight ;-D 5 2012/02/02
- A sensational day of laughs running our professional services selling skills training for the ADG leadership team... Terrific crew 5 2012/02/02
- Who really cares about the things that matter in your business? Is it ingrained enough? http://t.co/nwMJHDOL 5 2012/01/28
- The Latest from The Marketing Rack - http://t.co/fiGwdmju 5 2012/01/25
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Category Archives: Marketing
Qantas Strikes Another Blow to Brand Australia
The Qantas grounding is another blow to "Brand Australia" the brand of our previously very stable, secure and reliable nation, known for its lack of sovereign risk, stable investment environment, conservative growth-supporting governments, good sports achievements, sunny weather and great beaches, not to mention our previously faultless flying kangaroo.
Also posted in branding, Featured, In the Media, Professional Services Marketing Tagged australia, Brand, grounding, grow, invest, Marketing, Qantas, services 2 Comments
Changing with the times… Making your business more marketable
Whether you are a business owner or a senior staff member, we’re doing things faster smarter and more interactively than ever before in 2011. But does it really matter whether you are keeping up with industry and technology in your professional services business? Will changing things up a bit make you more marketable?
Also posted in Business Development, Professional Services Marketing 2 Comments
Are You Reliable?
As a professional service provider your customers rely on you to provide a good service, anything less is a deficit to you, your personal and business brand and your team. Whether you design buildings, manage finances, write contracts or build websites, they choose you to be there and complete their valued task. They have placed significance on your service and chosen to stake their own achievement on your ability to deliver it.
Have you stopped to consider how important being reliable is?
Post-GFC Tip 2 – “Right Size” your business’ efficiency
Decide at what scale your business is most efficient and effective, and build your staffing, cost structure, cost of sale and desired profitability around achieving this. Invest in the things that matter... read more
Giving Clients a Memorable “Customer Experience”
Does your business give the client a “customer experience” that is memorable and referable?
"Customer Experience" is an integral part of the sales process. It is a step that can build trust and bind a client to you with unspoken loyalty, and demonstrate your integrity all in one action. Something that can achieve so much in the sales process must therefore be an enormous part of the modern marketing program.
Build an Empire or Drive Innovation?
Some services firms build empires, others drive innovation. One of the surest strategies for creating a talked-about business is to put the emphasis on innovation and build a business that will drive your target audience to you in search of that something that “nobody else does”. Find out more...
A Plan to Make 2011 a Happy New Year
With just 8 weeks until Christmas, and less than ten weeks until the new working year kicks off, it is timely to consider where your business will achieve its revenue and growth targets from next year, and actively plan your marketing efforts in advance.
Let’s get thinking about your marketing plan for 2011.
Also posted in Professional Services Marketing Tagged 2011, business development, growth markets, marketing plan, mining, plan, resources, revenue, services, target markets, two speed economy Leave a comment
Give Great Service: Don’t Spread Your Firm Too Thin
No one builds a relationship with a client with the intention of providing poor client service, but every now and then a poor service culture will develop right underneath your nose.
Many businesses in a rapidly changing economy, or with a growing customer base, fail to scale resources to meet new demands and lose focus of the importance of maintaining a quality client service culture.
Here’s 3 quick tips to ensure you can maintain a quality client service culture within your firm
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