Rebecca Wilson
My tale is an unusual tale of a Marketer, who has worked in many businesses across many industries at all levels (marketing management, implementation & operations).
I have seen how the small picture (customer experiences), meets the big picture (marketing strategy), and understand how to use all tools in the marketing kitbag (both traditional and technological) to ensure that your business grows solid ROI through the most effective marketing possible.
Founder and MD of growing Professional Services Marketing firm, Stretch Marketing,I keep myself on the cutting edge of business trends, digesting technology changes, Internet forces, industry challenges and business opportunities on a daily basis. Myself, and the Stretch Marketing team learn constantly so you can access smart marketing and communications thinking locally, and nationally, whenever you need it.
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SKILLS WORKSHOPS
Stretch Marketing runs Professional Services Marketing Workshops for Senior and Emerging Professionals
Our Professional Services Marketing Workshops, have been running Australia-wide for the last two years, guiding small, medium and large professional services businesses in how to market themselves and their people driving organic growth.
In our one-day workshops we work with your Senior Professionals to provide the coaching and mentoring that they need to confidently drive revenue growth in your business.
MY TWEETS
- How many internal, unnecessary meetings are run in your firm? Big call by PWC... Could you do this? http://t.co/XJP6IEiW 5 2012/05/17
- A terrific day with the Bennett + Bennett crew.... Looking forward to watching their team's next 90 days... 5 2012/05/17
- Read this terrific article about BIM by Scott Whiteoak at Ellivo Architects and understand just how it could save deve…http://t.co/jGcBEffS 5 2012/05/16
- So true! http://t.co/SVNVNnEl 5 2012/05/15
- great article! http://t.co/N30w38h7 5 2012/05/15
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Do you have a quick question that you need answered? Bounce your question our way and we will answer it completely free.-
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Category Archives: Marketing
Selling Your Services is Selling Yourself! 5 Tips for Building Trust!
Most professionals loathe to admit to themselves that selling their services is selling themselves. We are our own products, and no matter how good our technical skills and experience are, clients still fall back on trust as one of their key reasons for buying from us.
Also posted in Featured, Professional Services Marketing Tagged brisbane, Professional Services Selling, selling, services marketing 1 Comment
Looking Different
As a consultant in a professional services business, it is very easy to look “the same” as everyone around you (and many people spend years trying to do so), but to succeed, and I mean really succeed, you have to stand out from the crowd. This is something most consultants are resistant to do, as it feels unnatural to stand up and be counted as different. But different isn’t always a bad thing.
Marketing By Accident: No Thanks!
Some businesses sputter along from month to month, doing just enough marketing to make ends meet by pure accident. Others take a proactive approach to their marketing and communications and business development and find themselves in the fortunate position of being able to choose their customers.
Also posted in Professional Services Marketing Tagged business development, choices, Communications, customers, email newsletters, grow your business, Marketing, promotions 2 Comments
Handling Branding Through Mergers and Acquisitions
The integration of brands, and the evolution of two firms into one co-operative company, is not a short or simple process, and will never be easy, but it can be logical, tactical and planned with precision.
In this article we consider what happens when two big brands come together either through a merger or through an acquisition. And how the brand strategy of the resulting entity should be designed?
Get Nimble, Get Hungry, Put your Energy to work
How nimble and able to adapt to change is your business? The bigger your business, traditionally, the slower it adapts to change in a marketplace, and the less likely is it to capitalise on rapid changes in trends and emerging opportunities.
The advent of Internet-led technologies ensures that opportunity is everywhere, but people will only provide it to those with real vibrant energy, and the nimbleness to chase their market.
“We” did it
I am proud to say, “We did it”.
Yes, “We” , the communities that make up Brisbane made my favourite little café of all time, into a nationally awarded, massively popular, boutique café success story.
For the creation of a brand is a community activity. One that we all play a significant role in.
Jessica Watson Sets Up A Hot Personal Brand
Jessica Watson dreamed a dream, planned her execution, then worked extremely hard to live it out, persevering through the discomfort and reality of her choices until the very end.
It is a wonderful Personal Branding story that proves that "Anything really can happen!"... if you work hard enough to make it happen.
Also posted in Personal Branding Tagged business, choices, Customer Relationships, Jessica Watson, Marketing, perseverance, Personal Branding, professional services, Saling Leave a comment
Creating Word of Mouth Scientifically
Why aspire to look like your competitors and deliver to industry standards when you can exceed and differentiate your business, creating Word of Mouth (WOM) Marketing scientifically thanks to this new research.
It is easy to make your business stand out from the rest through your marketing and PR (and exemplary service delivery) but it involves breaking the mould, and stepping outside the order of expectations.
Also posted in Professional Services Marketing Tagged business, customer satisfaction, Marketing, of mouth, Professional Services Marketing, promotion, relationships, selling, word Leave a comment
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