Marketing insights from one of Australia's leading Professional Services Marketing Specialists, Rebecca Wilson, Stretch Marketing's Principal Marketing and Business Development Consultant.

Category Archives: Media

Communications Trends are Changing Quickly

For those of you who stay out of the social media and marketing world and keep your nose to the everyday business grindstone, I urge you to watch the video below.  As your trusted marketing partner, it is of course important that I keep you up to date on prevailing trends in marketing and communications, [...]
Also posted in Communications, Social Networking, Uncategorized | 1 Comment

Looking Different

As a consultant in a professional services business, it is very easy to look “the same” as everyone around you (and many people spend years trying to do so), but to succeed, and I mean really succeed, you have to stand out from the crowd. This is something most consultants are resistant to do, as it feels unnatural to stand up and be counted as different. But different isn’t always a bad thing.
Also posted in Blogging, Client Relationships, Communications, Marketing, Professional Services Marketing, Social Networking | Leave a comment

Newspaper’s Last Rites and What it Means for Marketing

What are you paying for printed media? And are you ready to take that spend out of the traditional media marketplace and outlay it for online content?
Also posted in Communications, Marketing | Tagged , , , , , , , , , , , | Leave a comment

Is the Ipad a Media Saviour or a Killer?

Can the iPad solve the floundering interface problems that face the media as we know it? Will it be the engaging tool, espoused by Steve Jobs himself as the "Game Changer?" Or, is it just another channel through which the traditional media will be weakened and eventually broken?
Also posted in Communications, Technology | Leave a comment
  • Rebecca Wilson

    My tale is an unusual tale of a Marketer, who has worked in many businesses across many industries at all levels (marketing management, implementation & operations).

    I have seen how the small picture (customer experiences), meets the big picture (marketing strategy), and understand how to use all tools in the marketing kitbag (both traditional and technological) to ensure that your business grows solid ROI through the most effective marketing possible.

    Founder and MD of growing Professional Services Marketing firm, Stretch Marketing,I keep myself on the cutting edge of business trends, digesting technology changes, Internet forces, industry challenges and business opportunities on a daily basis. Myself, and the Stretch Marketing team learn constantly so you can access smart marketing and communications thinking locally, and nationally, whenever you need it.

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