Rebecca Wilson
My tale is an unusual tale of a Marketer, who has worked in many businesses across many industries at all levels (marketing management, implementation & operations).
I have seen how the small picture (customer experiences), meets the big picture (marketing strategy), and understand how to use all tools in the marketing kitbag (both traditional and technological) to ensure that your business grows solid ROI through the most effective marketing possible.
Founder and MD of growing Professional Services Marketing firm, Stretch Marketing,I keep myself on the cutting edge of business trends, digesting technology changes, Internet forces, industry challenges and business opportunities on a daily basis. Myself, and the Stretch Marketing team learn constantly so you can access smart marketing and communications thinking locally, and nationally, whenever you need it.
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Download our free services marketing eguide Professional Services Marketing Fundamentals: Volume 1 CLICK HERE...FIND US ON FACEBOOK
SKILLS WORKSHOPS
Stretch Marketing runs Professional Services Marketing Workshops for Senior and Emerging Professionals
Our Professional Services Marketing Workshops, have been running Australia-wide for the last two years, guiding small, medium and large professional services businesses in how to market themselves and their people driving organic growth.
In our one-day workshops we work with your Senior Professionals to provide the coaching and mentoring that they need to confidently drive revenue growth in your business.
MY TWEETS
- Our clients ADG Engineers have just won the KarelCad "We care about our clients" competition ...congrats guys http://t.co/Wcqgywyx 5 2012/02/06
- ah... air traffic controller delays flights into sydney... so glad I got up at 3.50am to make my delayed flight ;-D 5 2012/02/02
- A sensational day of laughs running our professional services selling skills training for the ADG leadership team... Terrific crew 5 2012/02/02
- Who really cares about the things that matter in your business? Is it ingrained enough? http://t.co/nwMJHDOL 5 2012/01/28
- The Latest from The Marketing Rack - http://t.co/fiGwdmju 5 2012/01/25
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Category Archives: Professional Services Marketing
Things you SHOULD and SHOULDN’T post on LinkedIn
Do you find it hard or uncomfortable coming up with things to post on LinkedIn? You are not alone. Many of our clients and colleagues have been getting more active on LinkedIn of late, and are continually asking us what they should be posting online. So we’ve put together a list of ideas together that you can use as a guide for what you should and shouldn’t post on LinkedIn.
Also posted in Featured, Social Networking Tagged australia, brisbane, business, do, don't, facebook, Linkedin, Marketing, professional, Professional Services Marketing, services, services marketing, Social Media, stretch marketing 1 Comment
Seven Marketing Mandatories for 2012
All those delivering services in 2012 will be faced with a series of opportunities… keep doing things the way we always have and hope for the best; or understand what our markets require from our services firms as their positioning shifts. Here are the most important trends I urge you to address in 2012. Some of them are marketing, and some of them are more important “market positioning” for your firm.
Also posted in Business Development, Customer Experience, Featured, Social Networking, Technology 1 Comment
Qantas Strikes Another Blow to Brand Australia
The Qantas grounding is another blow to "Brand Australia" the brand of our previously very stable, secure and reliable nation, known for its lack of sovereign risk, stable investment environment, conservative growth-supporting governments, good sports achievements, sunny weather and great beaches, not to mention our previously faultless flying kangaroo.
Are you ‘Solving a Problem’ or ‘Banging-out a Service’?
People pay a premium for smarter thinkers, more strategic and proactive insights and an ability to see and solve their problems… but are you offering this problem solving service to your clients? Or are you just wheeling out the same-old same-way approach... banging out a service?
Also posted in Featured Tagged Adviser, commodity service, problem solving, selling services, service, services marketing, stretch marketing Leave a comment
Is Your Business Full of Starving, Hungry or Fat Cats?
I want you to imagine two cats, both hunting the same mouse. One is a wild cat, scrawny, hungry and merciless in his search for food. The other cat is a plump, well-fed and loved house cat. Which one displays the wholehearted concentration required to hunt, corner and consume his prey?
Changing with the times… Making your business more marketable
Whether you are a business owner or a senior staff member, we’re doing things faster smarter and more interactively than ever before in 2011. But does it really matter whether you are keeping up with industry and technology in your professional services business? Will changing things up a bit make you more marketable?
Also posted in Business Development, Marketing 2 Comments
Are You Reliable?
As a professional service provider your customers rely on you to provide a good service, anything less is a deficit to you, your personal and business brand and your team. Whether you design buildings, manage finances, write contracts or build websites, they choose you to be there and complete their valued task. They have placed significance on your service and chosen to stake their own achievement on your ability to deliver it.
Have you stopped to consider how important being reliable is?
Also posted in Business Development, Client Relationships, Marketing, Uncategorized Leave a comment
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