Rebecca Wilson
My tale is an unusual tale of a Marketer, who has worked in many businesses across many industries at all levels (marketing management, implementation & operations).
I have seen how the small picture (customer experiences), meets the big picture (marketing strategy), and understand how to use all tools in the marketing kitbag (both traditional and technological) to ensure that your business grows solid ROI through the most effective marketing possible.
Founder and MD of growing Professional Services Marketing firm, Stretch Marketing,I keep myself on the cutting edge of business trends, digesting technology changes, Internet forces, industry challenges and business opportunities on a daily basis. Myself, and the Stretch Marketing team learn constantly so you can access smart marketing and communications thinking locally, and nationally, whenever you need it.
GET FREE UPDATES
Automatically receive all The Marketing Rack blogs by email-
FREE EGUIDES
Download our free services marketing eguide Professional Services Marketing Fundamentals: Volume 1 CLICK HERE...FIND US ON FACEBOOK
SKILLS WORKSHOPS
Stretch Marketing runs Professional Services Marketing Workshops for Senior and Emerging Professionals
Our Professional Services Marketing Workshops, have been running Australia-wide for the last two years, guiding small, medium and large professional services businesses in how to market themselves and their people driving organic growth.
In our one-day workshops we work with your Senior Professionals to provide the coaching and mentoring that they need to confidently drive revenue growth in your business.
MY TWEETS
- Our clients ADG Engineers have just won the KarelCad "We care about our clients" competition ...congrats guys http://t.co/Wcqgywyx 5 2012/02/06
- ah... air traffic controller delays flights into sydney... so glad I got up at 3.50am to make my delayed flight ;-D 5 2012/02/02
- A sensational day of laughs running our professional services selling skills training for the ADG leadership team... Terrific crew 5 2012/02/02
- Who really cares about the things that matter in your business? Is it ingrained enough? http://t.co/nwMJHDOL 5 2012/01/28
- The Latest from The Marketing Rack - http://t.co/fiGwdmju 5 2012/01/25
ASK US A QUESTION
Do you have a quick question that you need answered? Bounce your question our way and we will answer it completely free.-
Recent Posts
Categories
Ads by Google
Ads by Google
Category Archives: Sales
Post-GFC Tip 4 – Create “Greater Value” for Your Clients
In the highly competitive world that is emerging in the ashes of the GFC, some of the best services businesses are standing out from the crowd by taking their solid understanding of their target clients and building “service efficiencies”. So today's business development exercise is to consider how future proof your professional service is? Can it you extract key processes and practices and systematise them to offer greater value to your clients?
The Problem Facing Many Services Firms
There is one distinct and obvious problem facing many of the professional services firms in the marketplace at the moment. The generational relationship-building skills-transfer has gotten "stuck". Companies have been fed so well with work, for so many years of boom, that many have neglected (or not needed) to teach their mid-tier and emerging senior staff how to sell themselves and their firms.
Also posted in Client Relationships, Professional Services Marketing, Uncategorized 1 Comment
Sell Your Services in 5 Easy Steps
Marketing a modern services business is extremely different to selling a product. When you market a service you are selling a promise of wisdom, knowledge and capability. That is, you are selling the promise that your team and your business has the intelligence and capability deliver the exciting and hopefully dynamic professional service that you [...]
People Buy From People
People buy from people. Say it three times. Say it to yourself every morning. Don’t forget it. It is a mantra that has to be remembered when trying to sell your products and services.
A Motivated Salesforce is Critical to Business Success
For some, sales is the hardest job in the world. For others, however, the adrenalin of the roller coaster ride that is the sales process, keeps them on the edge of their seat for their entire careers.
The real questions are however, do businesses truly recognize and properly rate the critical importance of their sales people; and, do businesses ensure that their sales people are skilled and motivated enough to sell in a more than ordinary fashion?
Posted in Sales Tagged Customer Relationships, empower, Marketing, motivate, Sales, selling 2 Comments
CALL 0408 006 176 or email
Post GFC-Tip 5 – Communicate more effectively.