Rebecca Wilson
My tale is an unusual tale of a Marketer, who has worked in many businesses across many industries at all levels (marketing management, implementation & operations).
I have seen how the small picture (customer experiences), meets the big picture (marketing strategy), and understand how to use all tools in the marketing kitbag (both traditional and technological) to ensure that your business grows solid ROI through the most effective marketing possible.
Founder and MD of growing Professional Services Marketing firm, Stretch Marketing,I keep myself on the cutting edge of business trends, digesting technology changes, Internet forces, industry challenges and business opportunities on a daily basis. Myself, and the Stretch Marketing team learn constantly so you can access smart marketing and communications thinking locally, and nationally, whenever you need it.
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Download our free services marketing eguide Professional Services Marketing Fundamentals: Volume 1 CLICK HERE...FIND US ON FACEBOOK
SKILLS WORKSHOPS
Stretch Marketing runs Professional Services Marketing Workshops for Senior and Emerging Professionals
Our Professional Services Marketing Workshops, have been running Australia-wide for the last two years, guiding small, medium and large professional services businesses in how to market themselves and their people driving organic growth.
In our one-day workshops we work with your Senior Professionals to provide the coaching and mentoring that they need to confidently drive revenue growth in your business.
MY TWEETS
- Our clients ADG Engineers have just won the KarelCad "We care about our clients" competition ...congrats guys http://t.co/Wcqgywyx 5 2012/02/06
- ah... air traffic controller delays flights into sydney... so glad I got up at 3.50am to make my delayed flight ;-D 5 2012/02/02
- A sensational day of laughs running our professional services selling skills training for the ADG leadership team... Terrific crew 5 2012/02/02
- Who really cares about the things that matter in your business? Is it ingrained enough? http://t.co/nwMJHDOL 5 2012/01/28
- The Latest from The Marketing Rack - http://t.co/fiGwdmju 5 2012/01/25
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Category Archives: Social Networking
Things you SHOULD and SHOULDN’T post on LinkedIn
Do you find it hard or uncomfortable coming up with things to post on LinkedIn? You are not alone. Many of our clients and colleagues have been getting more active on LinkedIn of late, and are continually asking us what they should be posting online. So we’ve put together a list of ideas together that you can use as a guide for what you should and shouldn’t post on LinkedIn.
Also posted in Featured, Professional Services Marketing Tagged australia, brisbane, business, do, don't, facebook, Linkedin, Marketing, professional, Professional Services Marketing, services, services marketing, Social Media, stretch marketing 1 Comment
Seven Marketing Mandatories for 2012
All those delivering services in 2012 will be faced with a series of opportunities… keep doing things the way we always have and hope for the best; or understand what our markets require from our services firms as their positioning shifts. Here are the most important trends I urge you to address in 2012. Some of them are marketing, and some of them are more important “market positioning” for your firm.
Are You Really Online?
In the professional marketplace you now have the opportunity to present your firm and yourself for exactly how competent, experienced and connected you are, way before you are able to stand in front of someone, and long before you have the opportunity to close a sale. When someone refers you to a lead, the first thing that person will do is Google or LinkedIn search you, and judge you. Are you ready?
Also posted in Client Relationships, Communications, Personal Branding Tagged business development, facebook, Internet, Linkedin, Online, personal brand, Professional Services Marketing, Sales, Social Media 1 Comment
Social Media enters the world of “Big Business”.
Social Media as a marketing medium got a big thumbs up from a big business this week, when international financial institution, Morgan Stanley Smith Barney announced they would give their 17800 registered advisers access to Linkedin and Twitter to promote themselves. It’s a big move for a company leading the professional industries, but will it reap rewards for them?
Also posted in Featured, In the Media Tagged big business, brisbane, Linkedin, Marketing, morgan stanley, professionals, services, Social Media, twitter 1 Comment
Communications Trends are Changing Quickly
For those of you who stay out of the social media and marketing world and keep your nose to the everyday business grindstone, I urge you to watch the video below. As your trusted marketing partner, it is of course important that I keep you up to date on prevailing trends in marketing and communications, [...]
Also posted in Communications, Media, Uncategorized 1 Comment
Looking Different
As a consultant in a professional services business, it is very easy to look “the same” as everyone around you (and many people spend years trying to do so), but to succeed, and I mean really succeed, you have to stand out from the crowd. This is something most consultants are resistant to do, as it feels unnatural to stand up and be counted as different. But different isn’t always a bad thing.
Also posted in Blogging, Client Relationships, Communications, Marketing, Media, Professional Services Marketing Leave a comment
Are you Using Linkedin Effectively?
More and more business professionals are using Linkedin to connect and reconnect with contacts and market themselves. But some of my clients have confided with me of late that they feel like they are being left behind, and need a quick lesson in Linkedin to keep them at the cutting edge.
Linkedin is the most “B2B” oriented of the social networks, and unlike other sites like Facebook and Twitter, it allows you to maintain your professional profile and connections all in one place, but doesn’t pollute your business image with your private life. It has more than 70 million registered users, from over 200 countries.
Also posted in Business Development, Client Relationships, Communications, Featured, Professional Services Marketing, Technology Tagged awareness, Blog, branding, choices, communication, Consumer Confidence, facebook, Linkedin, Marketing, Professional Services Marketing, Social Media, strategy, twitter 1 Comment
Get Nimble, Get Hungry, Put your Energy to work
How nimble and able to adapt to change is your business? The bigger your business, traditionally, the slower it adapts to change in a marketplace, and the less likely is it to capitalise on rapid changes in trends and emerging opportunities.
The advent of Internet-led technologies ensures that opportunity is everywhere, but people will only provide it to those with real vibrant energy, and the nimbleness to chase their market.
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