Marketing insights from one of Australia's leading Professional Services Marketing Specialists, Rebecca Wilson, Stretch Marketing's Principal Marketing and Business Development Consultant.

Category Archives: Technology

Seven Marketing Mandatories for 2012

All those delivering services in 2012 will be faced with a series of opportunities… keep doing things the way we always have and hope for the best; or understand what our markets require from our services firms as their positioning shifts. Here are the most important trends I urge you to address in 2012. Some of them are marketing, and some of them are more important “market positioning” for your firm.
Also posted in Business Development, Customer Experience, Featured, Professional Services Marketing, Social Networking | 1 Comment

Are you Using Linkedin Effectively?

More and more business professionals are using Linkedin to connect and reconnect with contacts and market themselves. But some of my clients have confided with me of late that they feel like they are being left behind, and need a quick lesson in Linkedin to keep them at the cutting edge. Linkedin is the most “B2B” oriented of the social networks, and unlike other sites like Facebook and Twitter, it allows you to maintain your professional profile and connections all in one place, but doesn’t pollute your business image with your private life. It has more than 70 million registered users, from over 200 countries.
Also posted in Business Development, Client Relationships, Communications, Featured, Professional Services Marketing, Social Networking | Tagged , , , , , , , , , , , , | 1 Comment

Is the Ipad a Media Saviour or a Killer?

Can the iPad solve the floundering interface problems that face the media as we know it? Will it be the engaging tool, espoused by Steve Jobs himself as the "Game Changer?" Or, is it just another channel through which the traditional media will be weakened and eventually broken?
Also posted in Communications, Media | Leave a comment
  • Rebecca Wilson

    My tale is an unusual tale of a Marketer, who has worked in many businesses across many industries at all levels (marketing management, implementation & operations).

    I have seen how the small picture (customer experiences), meets the big picture (marketing strategy), and understand how to use all tools in the marketing kitbag (both traditional and technological) to ensure that your business grows solid ROI through the most effective marketing possible.

    Founder and MD of growing Professional Services Marketing firm, Stretch Marketing,I keep myself on the cutting edge of business trends, digesting technology changes, Internet forces, industry challenges and business opportunities on a daily basis. Myself, and the Stretch Marketing team learn constantly so you can access smart marketing and communications thinking locally, and nationally, whenever you need it.

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