Rebecca Wilson
My tale is an unusual tale of a Marketer, who has worked in many businesses across many industries at all levels (marketing management, implementation & operations).
I have seen how the small picture (customer experiences), meets the big picture (marketing strategy), and understand how to use all tools in the marketing kitbag (both traditional and technological) to ensure that your business grows solid ROI through the most effective marketing possible.
Founder and MD of growing Professional Services Marketing firm, Stretch Marketing,I keep myself on the cutting edge of business trends, digesting technology changes, Internet forces, industry challenges and business opportunities on a daily basis. Myself, and the Stretch Marketing team learn constantly so you can access smart marketing and communications thinking locally, and nationally, whenever you need it.
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SKILLS WORKSHOPS
Stretch Marketing runs Professional Services Marketing Workshops for Senior and Emerging Professionals
Our Professional Services Marketing Workshops, have been running Australia-wide for the last two years, guiding small, medium and large professional services businesses in how to market themselves and their people driving organic growth.
In our one-day workshops we work with your Senior Professionals to provide the coaching and mentoring that they need to confidently drive revenue growth in your business.
MY TWEETS
- Our clients ADG Engineers have just won the KarelCad "We care about our clients" competition ...congrats guys http://t.co/Wcqgywyx 5 2012/02/06
- ah... air traffic controller delays flights into sydney... so glad I got up at 3.50am to make my delayed flight ;-D 5 2012/02/02
- A sensational day of laughs running our professional services selling skills training for the ADG leadership team... Terrific crew 5 2012/02/02
- Who really cares about the things that matter in your business? Is it ingrained enough? http://t.co/nwMJHDOL 5 2012/01/28
- The Latest from The Marketing Rack - http://t.co/fiGwdmju 5 2012/01/25
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Do you have a quick question that you need answered? Bounce your question our way and we will answer it completely free.-
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Category Archives: Uncategorized
Post-GFC Tip 2 – “Right Size” your business’ efficiency
Decide at what scale your business is most efficient and effective, and build your staffing, cost structure, cost of sale and desired profitability around achieving this. Invest in the things that matter... read more
Stop Relationships from ‘Slipping Through the Cracks’
It is rarely easy, and often uncomfortable looking up a contact that you haven’t spoken to in a while. So this week I am unveiling some simple ideas that will allow you to reinvigorate old client relationships and catch them before they fall through the cracks.
Also posted in Client Relationships, Professional Services Marketing Tagged Client Relationships, customer relationship management, front of mind, maintaining relationships, Professional Services Marketing, relationship building, self doubt, selling services, services marketing, slipping Leave a comment
Communications Trends are Changing Quickly
For those of you who stay out of the social media and marketing world and keep your nose to the everyday business grindstone, I urge you to watch the video below. As your trusted marketing partner, it is of course important that I keep you up to date on prevailing trends in marketing and communications, [...]
Also posted in Communications, Media, Social Networking 1 Comment
The Problem Facing Many Services Firms
There is one distinct and obvious problem facing many of the professional services firms in the marketplace at the moment. The generational relationship-building skills-transfer has gotten "stuck". Companies have been fed so well with work, for so many years of boom, that many have neglected (or not needed) to teach their mid-tier and emerging senior staff how to sell themselves and their firms.
Also posted in Client Relationships, Professional Services Marketing, Sales 1 Comment
The Importance of a Strong Brand in Services
Branding is not about getting your target market to choose you over the competition... It is about getting your prospects to see you as the only one that provides a solution to their problem. To succeed in building the strength of your brand you must really understand the needs and wants of your customers and prospects. Do you?
Also posted in branding, Professional Services Marketing Tagged branding, client needs, Marketing, professional services Leave a comment
Social Media – Utterly Lifechanging, Better Than…
Do you facebook, tweet, link-in, digg, flickr, evite, blog or even skype… or do you resist the urge to connect using these new technologies? Do you say to yourself… “I’ll adopt when the rest of my market gets there?” like so many others. For Marketers Social Media is utterly lifechanging, better than...
Also posted in Blogging, Guest Blogs, Social Networking Tagged business, Dell, facebook, Harvey Norman, Jetstar, Marketing, professional services, retail, Social Media, twitter, youtube Leave a comment
Market to Every Step of a Customer's Journey – Technorati Guru
Many people I meet as a marketer ask me how quickly their marketing will lead to sales and ultimately, revenue. I reply by asking them what their time to sale is and what their level of awareness is within their target markets? I also like to understand how many happy customers or clients they have created over time. Occasionally I get some puzzled looks. Whenever I do, I offer this simple Marketing lesson.
Also posted in Marketing Tagged awareness, customer satisfaction, marketing lesson, revenue, Sales, sales cycle, time to sale 1 Comment
Telephony – til death do us part
Telephones still lie at the central heart of real communication. If you cant sit in front of someone to communicate with them, then telephone remains the next best thing in my opinion.
Email, on the other hand is a tool... and should be used as such. Too many people expect to use it to convey feeling and emotion and all they manage to convey is apathy and lazyness.
Also posted in Communications Tagged business, client relationship, communication, connection, email, frustration, telemarketing, telephone 2 Comments
Stretch Yourself reporting in for blog duty!
Rebecca is stretching herself, stepping out to blog for the first time. A marketer and a mum Rebecca works hard to live by her values.
Everyone in the world needs other people, and connecting them together makes your world spin faster and your lives more fun. Live for the connection I say, and I'd like to think I do too. ...
Posted in Uncategorized Leave a comment
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