Rebecca Wilson
My tale is an unusual tale of a Marketer, who has worked in many businesses across many industries at all levels (marketing management, implementation & operations).
I have seen how the small picture (customer experiences), meets the big picture (marketing strategy), and understand how to use all tools in the marketing kitbag (both traditional and technological) to ensure that your business grows solid ROI through the most effective marketing possible.
Founder and MD of growing Professional Services Marketing firm, Stretch Marketing,I keep myself on the cutting edge of business trends, digesting technology changes, Internet forces, industry challenges and business opportunities on a daily basis. Myself, and the Stretch Marketing team learn constantly so you can access smart marketing and communications thinking locally, and nationally, whenever you need it.
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FREE EGUIDES
Download our free services marketing eguide Professional Services Marketing Fundamentals: Volume 1 CLICK HERE...FIND US ON FACEBOOK
SKILLS WORKSHOPS
Stretch Marketing runs Professional Services Marketing Workshops for Senior and Emerging Professionals
Our Professional Services Marketing Workshops, have been running Australia-wide for the last two years, guiding small, medium and large professional services businesses in how to market themselves and their people driving organic growth.
In our one-day workshops we work with your Senior Professionals to provide the coaching and mentoring that they need to confidently drive revenue growth in your business.
MY TWEETS
- Our clients ADG Engineers have just won the KarelCad "We care about our clients" competition ...congrats guys http://t.co/Wcqgywyx 5 2012/02/06
- ah... air traffic controller delays flights into sydney... so glad I got up at 3.50am to make my delayed flight ;-D 5 2012/02/02
- A sensational day of laughs running our professional services selling skills training for the ADG leadership team... Terrific crew 5 2012/02/02
- Who really cares about the things that matter in your business? Is it ingrained enough? http://t.co/nwMJHDOL 5 2012/01/28
- The Latest from The Marketing Rack - http://t.co/fiGwdmju 5 2012/01/25
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Do you have a quick question that you need answered? Bounce your question our way and we will answer it completely free.-
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Marketing insights from one of Australia's leading Professional Services Marketing Specialists, Rebecca Wilson, Stretch Marketing's Principal Marketing and Business Development Consultant.
CALL 0408 006 176 or email
Services
Stretch Marketing are specialists in Professional Services Marketing. We understand the challenges that face services firms are different, and require a different marketing approach.
For us, great Professional Services Marketing is as much about training and motivating the client-facing consulting team and managing the pipeline as it is about launching and delivering compelling marketing campaigns and promotions that reach out to individual customers within target segments.
Operating from our base in Brisbane, providing services and training nationwide.
Our team is unique. We understand professional services and build marketing plans that fit together with the challenges created within a billable-hour environment.
Our team provides the following services:
Strategic Marketing: From total Marketing Planning, to strategic business planning, our team works with you to build the goals, objectives, plans and implementation programs that you need to ignite your business and generate real ROI.
Business Development: Chase the most lucrative and desirable markets. Put in place the business development processes that ensure that you can monitor your pipeline accurately, and flag critical turning points in your business. Educate your staff to ensure that their rainmaking skills are at their best. Motivate, strategise and incentivise your business developers and they will reward your business! Let us show you how!
Public Relations: PR has changed. No longer are the media the gatekeepers to your message – they are now just one of the facilitators. Direct PR and professional communications, both internal and external to your organisation is a new and expanding PR process showing great success. We have a long track record in both traditional and direct PR, and manage complex local and national PR strategies with ease.
Campaign Implementation: Clever campaigns ensure that you are reaching out to the hungriest of target markets, right when they have a need. Communcate with your target market using co-ordinating and complementary messages that make up a series of events, building on your relationship with the client every time you “touch” them. Truly progressive campaigns use multiple tools in the marketing mix to convey a co-ordinated message.
Relationship Management: One of the most critical components of Professional Services Businesses, and one of the least practised. Where do you start? How do you go about it? How do you train staff that arent “natural” relationship people? How do you capture your connections and trigger regular relationship actions ensuring no priority client or target ever falls through a crack?
We have extensive experience in planning, building and implementing realistic relationship management processes and training staff in Marketing and Communications skills.
Tenders & Submissions: Do your tenders address the selection criteria? Do they enunciate your unique selling propositions and value adds? Do they show the best your firm has to offer? Or are they a mashed up cut and paste of every other submission you have done in history, shoved together at the last minute to meet a deadline without significant attention to detail. Our team will get your tender responses in ship-shape, and ensure that you are proud of your business’ proposals and responses.
Business Mentoring: Sometimes, as a business owner, all you need is the plan and the motivation, and someone to keep you on track. Our team will work with you to provide a weekly, monthly or three monthly mentoring program that helps you stay on track, but also allows you to stay in direct control of your marketing. Ask us about Mentoring today.
We also manage the branding, promotional material creation, communications planning, promotional campaigns, events, ad strategies, social media and digital strategies, and direct mail processes for all of our clients. These are the material-outputs that arise when you get the strategy and campaign definition right.
If you plan to grow, then you must plan to market! For more information, please visit www.stretchmarketing.com.au or call us on (07) 3420 8414.