Marketing insights from one of Australia's leading Professional Services Marketing Specialists, Rebecca Wilson, Stretch Marketing's Principal Marketing and Business Development Consultant.

Tag Archives: awareness

Are you Using Linkedin Effectively?

More and more business professionals are using Linkedin to connect and reconnect with contacts and market themselves. But some of my clients have confided with me of late that they feel like they are being left behind, and need a quick lesson in Linkedin to keep them at the cutting edge. Linkedin is the most “B2B” oriented of the social networks, and unlike other sites like Facebook and Twitter, it allows you to maintain your professional profile and connections all in one place, but doesn’t pollute your business image with your private life. It has more than 70 million registered users, from over 200 countries.
Posted in Business Development, Client Relationships, Communications, Featured, Professional Services Marketing, Social Networking, Technology | Also tagged , , , , , , , , , , , | 1 Comment

Market to Every Step of a Customer's Journey – Technorati Guru

Many people I meet as a marketer ask me how quickly their marketing will lead to sales and ultimately, revenue. I reply by asking them what their time to sale is and what their level of awareness is within their target markets? I also like to understand how many happy customers or clients they have created over time. Occasionally I get some puzzled looks. Whenever I do, I offer this simple Marketing lesson.
Posted in Marketing, Uncategorized | Also tagged , , , , , | 1 Comment

  • Rebecca Wilson

    My tale is an unusual tale of a Marketer, who has worked in many businesses across many industries at all levels (marketing management, implementation & operations).

    I have seen how the small picture (customer experiences), meets the big picture (marketing strategy), and understand how to use all tools in the marketing kitbag (both traditional and technological) to ensure that your business grows solid ROI through the most effective marketing possible.

    Founder and MD of growing Professional Services Marketing firm, Stretch Marketing,I keep myself on the cutting edge of business trends, digesting technology changes, Internet forces, industry challenges and business opportunities on a daily basis. Myself, and the Stretch Marketing team learn constantly so you can access smart marketing and communications thinking locally, and nationally, whenever you need it.

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