Marketing insights from one of Australia's leading Professional Services Marketing Specialists, Rebecca Wilson, Stretch Marketing's Principal Marketing and Business Development Consultant.

Tag Archives: Blog

Giving Clients a Memorable “Customer Experience”

Does your business give the client a “customer experience” that is memorable and referable? "Customer Experience" is an integral part of the sales process. It is a step that can build trust and bind a client to you with unspoken loyalty, and demonstrate your integrity all in one action. Something that can achieve so much in the sales process must therefore be an enormous part of the modern marketing program.
Posted in Blogging, Business Development, Client Relationships, Communications, Marketing, Professional Services Marketing, Referral Marketing | Also tagged , , , , , , , | Leave a comment

Are you Using Linkedin Effectively?

More and more business professionals are using Linkedin to connect and reconnect with contacts and market themselves. But some of my clients have confided with me of late that they feel like they are being left behind, and need a quick lesson in Linkedin to keep them at the cutting edge. Linkedin is the most “B2B” oriented of the social networks, and unlike other sites like Facebook and Twitter, it allows you to maintain your professional profile and connections all in one place, but doesn’t pollute your business image with your private life. It has more than 70 million registered users, from over 200 countries.
Posted in Business Development, Client Relationships, Communications, Featured, Professional Services Marketing, Social Networking, Technology | Also tagged , , , , , , , , , , , | 1 Comment

Integrating Social Media for a Real ROI

Social Media is undoubtedly exciting, even fun. But it is not the marketing revolution many make it out to be. To be perfectly frank, Social Media is just another communication tool that you can use to elevate your business to “front of mind”. It is a very useful, and convenient tool. But it has its limitations too.
Posted in Blogging, Marketing, Social Networking | Also tagged , , , , , , | Leave a comment

The Blogging Journey: It’s a long road uphill

Well, my first 20 days of blogging is finished and I am fast progressing towards my initial goal of 1 month of active blogging. So far I must admit that despite the hard work, the journey has been particularly enjoyable, even fun! Certainly I still have a lot to learn about blogging, SEO and content integration with social media, but I am confident that the best way to learn remains through real life experience.
Posted in Blogging, Social Networking | Also tagged , , , , , | Leave a comment

  • Rebecca Wilson

    My tale is an unusual tale of a Marketer, who has worked in many businesses across many industries at all levels (marketing management, implementation & operations).

    I have seen how the small picture (customer experiences), meets the big picture (marketing strategy), and understand how to use all tools in the marketing kitbag (both traditional and technological) to ensure that your business grows solid ROI through the most effective marketing possible.

    Founder and MD of growing Professional Services Marketing firm, Stretch Marketing,I keep myself on the cutting edge of business trends, digesting technology changes, Internet forces, industry challenges and business opportunities on a daily basis. Myself, and the Stretch Marketing team learn constantly so you can access smart marketing and communications thinking locally, and nationally, whenever you need it.

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