Rebecca Wilson
My tale is an unusual tale of a Marketer, who has worked in many businesses across many industries at all levels (marketing management, implementation & operations).
I have seen how the small picture (customer experiences), meets the big picture (marketing strategy), and understand how to use all tools in the marketing kitbag (both traditional and technological) to ensure that your business grows solid ROI through the most effective marketing possible.
Founder and MD of growing Professional Services Marketing firm, Stretch Marketing,I keep myself on the cutting edge of business trends, digesting technology changes, Internet forces, industry challenges and business opportunities on a daily basis. Myself, and the Stretch Marketing team learn constantly so you can access smart marketing and communications thinking locally, and nationally, whenever you need it.
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SKILLS WORKSHOPS
Stretch Marketing runs Professional Services Marketing Workshops for Senior and Emerging Professionals
Our Professional Services Marketing Workshops, have been running Australia-wide for the last two years, guiding small, medium and large professional services businesses in how to market themselves and their people driving organic growth.
In our one-day workshops we work with your Senior Professionals to provide the coaching and mentoring that they need to confidently drive revenue growth in your business.
MY TWEETS
- Our clients ADG Engineers have just won the KarelCad "We care about our clients" competition ...congrats guys http://t.co/Wcqgywyx 5 2012/02/06
- ah... air traffic controller delays flights into sydney... so glad I got up at 3.50am to make my delayed flight ;-D 5 2012/02/02
- A sensational day of laughs running our professional services selling skills training for the ADG leadership team... Terrific crew 5 2012/02/02
- Who really cares about the things that matter in your business? Is it ingrained enough? http://t.co/nwMJHDOL 5 2012/01/28
- The Latest from The Marketing Rack - http://t.co/fiGwdmju 5 2012/01/25
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Do you have a quick question that you need answered? Bounce your question our way and we will answer it completely free.-
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Tag Archives: branding
The Importance of a Strong Brand in Services
Branding is not about getting your target market to choose you over the competition... It is about getting your prospects to see you as the only one that provides a solution to their problem. To succeed in building the strength of your brand you must really understand the needs and wants of your customers and prospects. Do you?
Posted in branding, Professional Services Marketing, Uncategorized Also tagged client needs, Marketing, professional services Leave a comment
Handling Branding Through Mergers and Acquisitions
The integration of brands, and the evolution of two firms into one co-operative company, is not a short or simple process, and will never be easy, but it can be logical, tactical and planned with precision.
In this article we consider what happens when two big brands come together either through a merger or through an acquisition. And how the brand strategy of the resulting entity should be designed?
“We” did it
I am proud to say, “We did it”.
Yes, “We” , the communities that make up Brisbane made my favourite little café of all time, into a nationally awarded, massively popular, boutique café success story.
For the creation of a brand is a community activity. One that we all play a significant role in.
Posted in Marketing Also tagged brisbane, cafe marketing, Comminuty, communities, community buiulding, Community marketing, engagement, great coffee, gun shop, layering communities, Marketing, popular restaurant, west end, Weste End 1 Comment



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