Marketing insights from one of Australia's leading Professional Services Marketing Specialists, Rebecca Wilson, Stretch Marketing's Principal Marketing and Business Development Consultant.

Tag Archives: branding

Are you Using Linkedin Effectively?

More and more business professionals are using Linkedin to connect and reconnect with contacts and market themselves. But some of my clients have confided with me of late that they feel like they are being left behind, and need a quick lesson in Linkedin to keep them at the cutting edge. Linkedin is the most “B2B” oriented of the social networks, and unlike other sites like Facebook and Twitter, it allows you to maintain your professional profile and connections all in one place, but doesn’t pollute your business image with your private life. It has more than 70 million registered users, from over 200 countries.
Posted in Business Development, Client Relationships, Communications, Featured, Professional Services Marketing, Social Networking, Technology | Also tagged , , , , , , , , , , , | 1 Comment

The Importance of a Strong Brand in Services

Branding is not about getting your target market to choose you over the competition... It is about getting your prospects to see you as the only one that provides a solution to their problem. To succeed in building the strength of your brand you must really understand the needs and wants of your customers and prospects. Do you?
Posted in branding, Professional Services Marketing, Uncategorized | Also tagged , , | Leave a comment

Handling Branding Through Mergers and Acquisitions

The integration of brands, and the evolution of two firms into one co-operative company, is not a short or simple process, and will never be easy, but it can be logical, tactical and planned with precision. In this article we consider what happens when two big brands come together either through a merger or through an acquisition. And how the brand strategy of the resulting entity should be designed?
Posted in branding, Marketing, Professional Services Marketing | Also tagged , , | Leave a comment

“We” did it

I am proud to say, “We did it”. Yes, “We” , the communities that make up Brisbane made my favourite little café of all time, into a nationally awarded, massively popular, boutique café success story. For the creation of a brand is a community activity. One that we all play a significant role in.
Posted in Marketing | Also tagged , , , , , , , , , , , , , | 1 Comment
  • Rebecca Wilson

    My tale is an unusual tale of a Marketer, who has worked in many businesses across many industries at all levels (marketing management, implementation & operations).

    I have seen how the small picture (customer experiences), meets the big picture (marketing strategy), and understand how to use all tools in the marketing kitbag (both traditional and technological) to ensure that your business grows solid ROI through the most effective marketing possible.

    Founder and MD of growing Professional Services Marketing firm, Stretch Marketing,I keep myself on the cutting edge of business trends, digesting technology changes, Internet forces, industry challenges and business opportunities on a daily basis. Myself, and the Stretch Marketing team learn constantly so you can access smart marketing and communications thinking locally, and nationally, whenever you need it.

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