Rebecca Wilson
My tale is an unusual tale of a Marketer, who has worked in many businesses across many industries at all levels (marketing management, implementation & operations).
I have seen how the small picture (customer experiences), meets the big picture (marketing strategy), and understand how to use all tools in the marketing kitbag (both traditional and technological) to ensure that your business grows solid ROI through the most effective marketing possible.
Founder and MD of growing Professional Services Marketing firm, Stretch Marketing,I keep myself on the cutting edge of business trends, digesting technology changes, Internet forces, industry challenges and business opportunities on a daily basis. Myself, and the Stretch Marketing team learn constantly so you can access smart marketing and communications thinking locally, and nationally, whenever you need it.
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Download our free services marketing eguide Professional Services Marketing Fundamentals: Volume 1 CLICK HERE...FIND US ON FACEBOOK
SKILLS WORKSHOPS
Stretch Marketing runs Professional Services Marketing Workshops for Senior and Emerging Professionals
Our Professional Services Marketing Workshops, have been running Australia-wide for the last two years, guiding small, medium and large professional services businesses in how to market themselves and their people driving organic growth.
In our one-day workshops we work with your Senior Professionals to provide the coaching and mentoring that they need to confidently drive revenue growth in your business.
MY TWEETS
- Our clients ADG Engineers have just won the KarelCad "We care about our clients" competition ...congrats guys http://t.co/Wcqgywyx 5 2012/02/06
- ah... air traffic controller delays flights into sydney... so glad I got up at 3.50am to make my delayed flight ;-D 5 2012/02/02
- A sensational day of laughs running our professional services selling skills training for the ADG leadership team... Terrific crew 5 2012/02/02
- Who really cares about the things that matter in your business? Is it ingrained enough? http://t.co/nwMJHDOL 5 2012/01/28
- The Latest from The Marketing Rack - http://t.co/fiGwdmju 5 2012/01/25
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Do you have a quick question that you need answered? Bounce your question our way and we will answer it completely free.-
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Tag Archives: brisbane
Social Media enters the world of “Big Business”.
Social Media as a marketing medium got a big thumbs up from a big business this week, when international financial institution, Morgan Stanley Smith Barney announced they would give their 17800 registered advisers access to Linkedin and Twitter to promote themselves. It’s a big move for a company leading the professional industries, but will it reap rewards for them?
Posted in Featured, In the Media, Social Networking Also tagged big business, Linkedin, Marketing, morgan stanley, professionals, services, Social Media, twitter 1 Comment
Everything Matters in Marketing
In Marketing 'everything matters'. Clients matter, customer experience matters, communications matter, attitude matters, reliability matters... Your customers simply wouldn’t be your customers without someone in your office taking an 'everything matters' approach...
After the Floods: 5 tips to keep your business ticking
January 12th changed the drivers for many businesses in SEQ, and turned customer buying behavior unexpectedly on its head. In this process, many businesses have or will be caught out, and in effect become victims of the flood, without ever being water-damaged. So how can you maximise your business’s opportunity and keep things ticking through the coming weeks and months? We share our five top tips.
Posted in Business Development, Professional Services Marketing Also tagged after the floods, communication, community, customer relationship, floods, Marketing, tips Leave a comment
Rebuilding our Businesses; Rebuilding Queensland
While our state grapples with the enormous amount of damage done to homes, lives and infrastructure, our business owners are left to puzzle their way through the coming weeks, trying to get their operations that may or may not have been flooded back on track and understand the massive shift in economic activity that the catastrophic Queensland floods will have on their companies and their clients.
Post-GFC Tip 4 – Create “Greater Value” for Your Clients
In the highly competitive world that is emerging in the ashes of the GFC, some of the best services businesses are standing out from the crowd by taking their solid understanding of their target clients and building “service efficiencies”. So today's business development exercise is to consider how future proof your professional service is? Can it you extract key processes and practices and systematise them to offer greater value to your clients?
Post-GFC Tip 3 – Build an A-Grade Team
Professional Services isn’t a game of tennis. It is not a one-on-one sport. The best professional services businesses are like A grade football teams. Well trained, with people in complimentary defensive and attacking positions and everyone watching the ball.
Post-GFC Tip 1 – Consider the markets you want to “own”.
As a services business, you simply can’t be “everything to anyone” or you will be nothing to nobody! So start by taking a long, hard look at your client base and the targets you have been chasing, and decide if they are the most appropriate, profitable, rewarding clients for your firm in coming months and years.
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Things you SHOULD and SHOULDN’T post on LinkedIn