Rebecca Wilson
My tale is an unusual tale of a Marketer, who has worked in many businesses across many industries at all levels (marketing management, implementation & operations).
I have seen how the small picture (customer experiences), meets the big picture (marketing strategy), and understand how to use all tools in the marketing kitbag (both traditional and technological) to ensure that your business grows solid ROI through the most effective marketing possible.
Founder and MD of growing Professional Services Marketing firm, Stretch Marketing,I keep myself on the cutting edge of business trends, digesting technology changes, Internet forces, industry challenges and business opportunities on a daily basis. Myself, and the Stretch Marketing team learn constantly so you can access smart marketing and communications thinking locally, and nationally, whenever you need it.
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Download our free services marketing eguide Professional Services Marketing Fundamentals: Volume 1 CLICK HERE...FIND US ON FACEBOOK
SKILLS WORKSHOPS
Stretch Marketing runs Professional Services Marketing Workshops for Senior and Emerging Professionals
Our Professional Services Marketing Workshops, have been running Australia-wide for the last two years, guiding small, medium and large professional services businesses in how to market themselves and their people driving organic growth.
In our one-day workshops we work with your Senior Professionals to provide the coaching and mentoring that they need to confidently drive revenue growth in your business.
MY TWEETS
- How many internal, unnecessary meetings are run in your firm? Big call by PWC... Could you do this? http://t.co/XJP6IEiW 5 2012/05/17
- A terrific day with the Bennett + Bennett crew.... Looking forward to watching their team's next 90 days... 5 2012/05/17
- Read this terrific article about BIM by Scott Whiteoak at Ellivo Architects and understand just how it could save deve…http://t.co/jGcBEffS 5 2012/05/16
- So true! http://t.co/SVNVNnEl 5 2012/05/15
- great article! http://t.co/N30w38h7 5 2012/05/15
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Do you have a quick question that you need answered? Bounce your question our way and we will answer it completely free.-
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Tag Archives: brisbane
One Client or One Service – What is the Best Strategy?
Is it better to build a business that provides multiple complimentary services to several key clients on an ongoing basis, … or a business that provides one service to many clients, turning them over regularly?”
It is an important question that goes right to the bottom line of your business, and should underpin how you function as a service provider, employer and channel partner.
Posted in Business Development, Client Relationships, Featured, Professional Services Marketing Also tagged australia, budget, business development, client relationship, client relationship management, client service, Communications, Marketing, marketing budget, one client, Professional Services Marketing, professional services selling skills, service provider, services, workshop Leave a comment
Selling Your Services is Selling Yourself! 5 Tips for Building Trust!
Most professionals loathe to admit to themselves that selling their services is selling themselves. We are our own products, and no matter how good our technical skills and experience are, clients still fall back on trust as one of their key reasons for buying from us.
Posted in Featured, Marketing, Professional Services Marketing Also tagged Professional Services Selling, selling, services marketing 1 Comment
Discount or Die? Fighting the Hungry Piranhas
Competition is fierce for Professional Services firms at the moment. With government work abating, little capital flowing into private property markets, and the mining and infrastructure sector “on hold”, less money is finding its way down the food chain to the consultants that provide services to our core industries. Businesses are now discounting for survival. The piranhas are out and high quality customer relationships are now critical. More critical than ever.
“We” did it
I am proud to say, “We did it”.
Yes, “We” , the communities that make up Brisbane made my favourite little café of all time, into a nationally awarded, massively popular, boutique café success story.
For the creation of a brand is a community activity. One that we all play a significant role in.
Posted in Marketing Also tagged branding, cafe marketing, Comminuty, communities, community buiulding, Community marketing, engagement, great coffee, gun shop, layering communities, Marketing, popular restaurant, west end, Weste End 1 Comment
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Post-GFC Tip 1 – Consider the markets you want to “own”.