Rebecca Wilson
My tale is an unusual tale of a Marketer, who has worked in many businesses across many industries at all levels (marketing management, implementation & operations).
I have seen how the small picture (customer experiences), meets the big picture (marketing strategy), and understand how to use all tools in the marketing kitbag (both traditional and technological) to ensure that your business grows solid ROI through the most effective marketing possible.
Founder and MD of growing Professional Services Marketing firm, Stretch Marketing,I keep myself on the cutting edge of business trends, digesting technology changes, Internet forces, industry challenges and business opportunities on a daily basis. Myself, and the Stretch Marketing team learn constantly so you can access smart marketing and communications thinking locally, and nationally, whenever you need it.
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Download our free services marketing eguide Professional Services Marketing Fundamentals: Volume 1 CLICK HERE...FIND US ON FACEBOOK
SKILLS WORKSHOPS
Stretch Marketing runs Professional Services Marketing Workshops for Senior and Emerging Professionals
Our Professional Services Marketing Workshops, have been running Australia-wide for the last two years, guiding small, medium and large professional services businesses in how to market themselves and their people driving organic growth.
In our one-day workshops we work with your Senior Professionals to provide the coaching and mentoring that they need to confidently drive revenue growth in your business.
MY TWEETS
- Our clients ADG Engineers have just won the KarelCad "We care about our clients" competition ...congrats guys http://t.co/Wcqgywyx 5 2012/02/06
- ah... air traffic controller delays flights into sydney... so glad I got up at 3.50am to make my delayed flight ;-D 5 2012/02/02
- A sensational day of laughs running our professional services selling skills training for the ADG leadership team... Terrific crew 5 2012/02/02
- Who really cares about the things that matter in your business? Is it ingrained enough? http://t.co/nwMJHDOL 5 2012/01/28
- The Latest from The Marketing Rack - http://t.co/fiGwdmju 5 2012/01/25
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Do you have a quick question that you need answered? Bounce your question our way and we will answer it completely free.-
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Tag Archives: business development
Everything Matters in Marketing
In Marketing 'everything matters'. Clients matter, customer experience matters, communications matter, attitude matters, reliability matters... Your customers simply wouldn’t be your customers without someone in your office taking an 'everything matters' approach...
Posted in Client Relationships Also tagged brisbane, Business Growth, Client Relationships, communication, Marketing, marketing matters, Professional Services Marketing, relationships, tips 1 Comment
Rebuilding our Businesses; Rebuilding Queensland
While our state grapples with the enormous amount of damage done to homes, lives and infrastructure, our business owners are left to puzzle their way through the coming weeks, trying to get their operations that may or may not have been flooded back on track and understand the massive shift in economic activity that the catastrophic Queensland floods will have on their companies and their clients.
Post GFC-Tip 5 – Communicate more effectively.
Every professional service firm needs to consider their communications objectives, and build a program of communications that reaches out to their target audience. Consider mixing personal, scheduled communications with less personal, but still engaging mediums like blogging, email newsletters, events, direct mail and even stunts that position your business appropriately. Have fun with it... read more
A Plan to Make 2011 a Happy New Year
With just 8 weeks until Christmas, and less than ten weeks until the new working year kicks off, it is timely to consider where your business will achieve its revenue and growth targets from next year, and actively plan your marketing efforts in advance.
Let’s get thinking about your marketing plan for 2011.
Posted in Marketing, Professional Services Marketing Also tagged 2011, growth markets, marketing plan, mining, plan, resources, revenue, services, target markets, two speed economy Leave a comment
One Client or One Service – What is the Best Strategy?
Is it better to build a business that provides multiple complimentary services to several key clients on an ongoing basis, … or a business that provides one service to many clients, turning them over regularly?”
It is an important question that goes right to the bottom line of your business, and should underpin how you function as a service provider, employer and channel partner.
Posted in Business Development, Client Relationships, Featured, Professional Services Marketing Also tagged australia, brisbane, budget, client relationship, client relationship management, client service, Communications, Marketing, marketing budget, one client, Professional Services Marketing, professional services selling skills, service provider, services, workshop Leave a comment
What Makes a Tender Response “A Winner”?
Do you nail every tender response you write? Perhaps you wonder how you could improve your tender and submission writing and increase your chances of winning?
Here's a few tips on how to make your tender response "a winner".
Posted in Business Development, Communications, Featured, Tender Writing Also tagged Marketing, responses, Sales, submissions, tender tips, Tender writing, tenders, winning 1 Comment
Discount or Die? Fighting the Hungry Piranhas
Competition is fierce for Professional Services firms at the moment. With government work abating, little capital flowing into private property markets, and the mining and infrastructure sector “on hold”, less money is finding its way down the food chain to the consultants that provide services to our core industries. Businesses are now discounting for survival. The piranhas are out and high quality customer relationships are now critical. More critical than ever.
Marketing By Accident: No Thanks!
Some businesses sputter along from month to month, doing just enough marketing to make ends meet by pure accident. Others take a proactive approach to their marketing and communications and business development and find themselves in the fortunate position of being able to choose their customers.
Posted in Marketing, Professional Services Marketing Also tagged choices, Communications, customers, email newsletters, grow your business, Marketing, promotions 2 Comments
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