Marketing insights from one of Australia's leading Professional Services Marketing Specialists, Rebecca Wilson, Stretch Marketing's Principal Marketing and Business Development Consultant.

Tag Archives: communication

Everything Matters in Marketing

In Marketing 'everything matters'. Clients matter, customer experience matters, communications matter, attitude matters, reliability matters... Your customers simply wouldn’t be your customers without someone in your office taking an 'everything matters' approach...
Posted in Client Relationships | Also tagged , , , , , , , , | 1 Comment

After the Floods: 5 tips to keep your business ticking

January 12th changed the drivers for many businesses in SEQ, and turned customer buying behavior unexpectedly on its head. In this process, many businesses have or will be caught out, and in effect become victims of the flood, without ever being water-damaged. So how can you maximise your business’s opportunity and keep things ticking through the coming weeks and months? We share our five top tips.
Posted in Business Development, Professional Services Marketing | Also tagged , , , , , , | Leave a comment

Are you Using Linkedin Effectively?

More and more business professionals are using Linkedin to connect and reconnect with contacts and market themselves. But some of my clients have confided with me of late that they feel like they are being left behind, and need a quick lesson in Linkedin to keep them at the cutting edge. Linkedin is the most “B2B” oriented of the social networks, and unlike other sites like Facebook and Twitter, it allows you to maintain your professional profile and connections all in one place, but doesn’t pollute your business image with your private life. It has more than 70 million registered users, from over 200 countries.
Posted in Business Development, Client Relationships, Communications, Featured, Professional Services Marketing, Social Networking, Technology | Also tagged , , , , , , , , , , , | 1 Comment

Telephony – til death do us part

Telephones still lie at the central heart of real communication. If you cant sit in front of someone to communicate with them, then telephone remains the next best thing in my opinion. Email, on the other hand is a tool... and should be used as such. Too many people expect to use it to convey feeling and emotion and all they manage to convey is apathy and lazyness.
Posted in Communications, Uncategorized | Also tagged , , , , , , | 2 Comments

  • Rebecca Wilson

    My tale is an unusual tale of a Marketer, who has worked in many businesses across many industries at all levels (marketing management, implementation & operations).

    I have seen how the small picture (customer experiences), meets the big picture (marketing strategy), and understand how to use all tools in the marketing kitbag (both traditional and technological) to ensure that your business grows solid ROI through the most effective marketing possible.

    Founder and MD of growing Professional Services Marketing firm, Stretch Marketing,I keep myself on the cutting edge of business trends, digesting technology changes, Internet forces, industry challenges and business opportunities on a daily basis. Myself, and the Stretch Marketing team learn constantly so you can access smart marketing and communications thinking locally, and nationally, whenever you need it.

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