Marketing insights from one of Australia's leading Professional Services Marketing Specialists, Rebecca Wilson, Stretch Marketing's Principal Marketing and Business Development Consultant.

Tag Archives: facebook

Things you SHOULD and SHOULDN’T post on LinkedIn

Do you find it hard or uncomfortable coming up with things to post on LinkedIn? You are not alone. Many of our clients and colleagues have been getting more active on LinkedIn of late, and are continually asking us what they should be posting online. So we’ve put together a list of ideas together that you can use as a guide for what you should and shouldn’t post on LinkedIn.
Posted in Featured, Professional Services Marketing, Social Networking | Also tagged , , , , , , , , , , , , | 1 Comment

Are You Really Online?

In the professional marketplace you now have the opportunity to present your firm and yourself for exactly how competent, experienced and connected you are, way before you are able to stand in front of someone, and long before you have the opportunity to close a sale. When someone refers you to a lead, the first thing that person will do is Google or LinkedIn search you, and judge you. Are you ready?
Posted in Client Relationships, Communications, Personal Branding, Social Networking | Also tagged , , , , , , , | 1 Comment

Are you Using Linkedin Effectively?

More and more business professionals are using Linkedin to connect and reconnect with contacts and market themselves. But some of my clients have confided with me of late that they feel like they are being left behind, and need a quick lesson in Linkedin to keep them at the cutting edge. Linkedin is the most “B2B” oriented of the social networks, and unlike other sites like Facebook and Twitter, it allows you to maintain your professional profile and connections all in one place, but doesn’t pollute your business image with your private life. It has more than 70 million registered users, from over 200 countries.
Posted in Business Development, Client Relationships, Communications, Featured, Professional Services Marketing, Social Networking, Technology | Also tagged , , , , , , , , , , , | 1 Comment

Newspaper’s Last Rites and What it Means for Marketing

What are you paying for printed media? And are you ready to take that spend out of the traditional media marketplace and outlay it for online content?
Posted in Communications, Marketing, Media | Also tagged , , , , , , , , , , | Leave a comment

Social Media – Utterly Lifechanging, Better Than…

Do you facebook, tweet, link-in, digg, flickr, evite, blog or even skype… or do you resist the urge to connect using these new technologies? Do you say to yourself… “I’ll adopt when the rest of my market gets there?” like so many others. For Marketers Social Media is utterly lifechanging, better than...
Posted in Blogging, Guest Blogs, Social Networking, Uncategorized | Also tagged , , , , , , , , , | Leave a comment
  • Rebecca Wilson

    My tale is an unusual tale of a Marketer, who has worked in many businesses across many industries at all levels (marketing management, implementation & operations).

    I have seen how the small picture (customer experiences), meets the big picture (marketing strategy), and understand how to use all tools in the marketing kitbag (both traditional and technological) to ensure that your business grows solid ROI through the most effective marketing possible.

    Founder and MD of growing Professional Services Marketing firm, Stretch Marketing,I keep myself on the cutting edge of business trends, digesting technology changes, Internet forces, industry challenges and business opportunities on a daily basis. Myself, and the Stretch Marketing team learn constantly so you can access smart marketing and communications thinking locally, and nationally, whenever you need it.

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