Rebecca Wilson
My tale is an unusual tale of a Marketer, who has worked in many businesses across many industries at all levels (marketing management, implementation & operations).
I have seen how the small picture (customer experiences), meets the big picture (marketing strategy), and understand how to use all tools in the marketing kitbag (both traditional and technological) to ensure that your business grows solid ROI through the most effective marketing possible.
Founder and MD of growing Professional Services Marketing firm, Stretch Marketing,I keep myself on the cutting edge of business trends, digesting technology changes, Internet forces, industry challenges and business opportunities on a daily basis. Myself, and the Stretch Marketing team learn constantly so you can access smart marketing and communications thinking locally, and nationally, whenever you need it.
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SKILLS WORKSHOPS
Stretch Marketing runs Professional Services Marketing Workshops for Senior and Emerging Professionals
Our Professional Services Marketing Workshops, have been running Australia-wide for the last two years, guiding small, medium and large professional services businesses in how to market themselves and their people driving organic growth.
In our one-day workshops we work with your Senior Professionals to provide the coaching and mentoring that they need to confidently drive revenue growth in your business.
MY TWEETS
- Our clients ADG Engineers have just won the KarelCad "We care about our clients" competition ...congrats guys http://t.co/Wcqgywyx 5 2012/02/06
- ah... air traffic controller delays flights into sydney... so glad I got up at 3.50am to make my delayed flight ;-D 5 2012/02/02
- A sensational day of laughs running our professional services selling skills training for the ADG leadership team... Terrific crew 5 2012/02/02
- Who really cares about the things that matter in your business? Is it ingrained enough? http://t.co/nwMJHDOL 5 2012/01/28
- The Latest from The Marketing Rack - http://t.co/fiGwdmju 5 2012/01/25
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Tag Archives: Marketing
Qantas Strikes Another Blow to Brand Australia
The Qantas grounding is another blow to "Brand Australia" the brand of our previously very stable, secure and reliable nation, known for its lack of sovereign risk, stable investment environment, conservative growth-supporting governments, good sports achievements, sunny weather and great beaches, not to mention our previously faultless flying kangaroo.
Posted in branding, Featured, In the Media, Marketing, Professional Services Marketing Also tagged australia, Brand, grounding, grow, invest, Qantas, services 2 Comments
Is Your Business Full of Starving, Hungry or Fat Cats?
I want you to imagine two cats, both hunting the same mouse. One is a wild cat, scrawny, hungry and merciless in his search for food. The other cat is a plump, well-fed and loved house cat. Which one displays the wholehearted concentration required to hunt, corner and consume his prey?
Posted in Business Development, Featured, Professional Services Marketing Also tagged services, starving 1 Comment
Social Media enters the world of “Big Business”.
Social Media as a marketing medium got a big thumbs up from a big business this week, when international financial institution, Morgan Stanley Smith Barney announced they would give their 17800 registered advisers access to Linkedin and Twitter to promote themselves. It’s a big move for a company leading the professional industries, but will it reap rewards for them?
Posted in Featured, In the Media, Social Networking Also tagged big business, brisbane, Linkedin, morgan stanley, professionals, services, Social Media, twitter 1 Comment
Everything Matters in Marketing
In Marketing 'everything matters'. Clients matter, customer experience matters, communications matter, attitude matters, reliability matters... Your customers simply wouldn’t be your customers without someone in your office taking an 'everything matters' approach...
After the Floods: 5 tips to keep your business ticking
January 12th changed the drivers for many businesses in SEQ, and turned customer buying behavior unexpectedly on its head. In this process, many businesses have or will be caught out, and in effect become victims of the flood, without ever being water-damaged. So how can you maximise your business’s opportunity and keep things ticking through the coming weeks and months? We share our five top tips.
Posted in Business Development, Professional Services Marketing Also tagged after the floods, brisbane, communication, community, customer relationship, floods, tips Leave a comment
Rebuilding our Businesses; Rebuilding Queensland
While our state grapples with the enormous amount of damage done to homes, lives and infrastructure, our business owners are left to puzzle their way through the coming weeks, trying to get their operations that may or may not have been flooded back on track and understand the massive shift in economic activity that the catastrophic Queensland floods will have on their companies and their clients.
Post GFC-Tip 5 – Communicate more effectively.
Every professional service firm needs to consider their communications objectives, and build a program of communications that reaches out to their target audience. Consider mixing personal, scheduled communications with less personal, but still engaging mediums like blogging, email newsletters, events, direct mail and even stunts that position your business appropriately. Have fun with it... read more
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Things you SHOULD and SHOULDN’T post on LinkedIn