Rebecca Wilson
My tale is an unusual tale of a Marketer, who has worked in many businesses across many industries at all levels (marketing management, implementation & operations).
I have seen how the small picture (customer experiences), meets the big picture (marketing strategy), and understand how to use all tools in the marketing kitbag (both traditional and technological) to ensure that your business grows solid ROI through the most effective marketing possible.
Founder and MD of growing Professional Services Marketing firm, Stretch Marketing,I keep myself on the cutting edge of business trends, digesting technology changes, Internet forces, industry challenges and business opportunities on a daily basis. Myself, and the Stretch Marketing team learn constantly so you can access smart marketing and communications thinking locally, and nationally, whenever you need it.
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Download our free services marketing eguide Professional Services Marketing Fundamentals: Volume 1 CLICK HERE...FIND US ON FACEBOOK
SKILLS WORKSHOPS
Stretch Marketing runs Professional Services Marketing Workshops for Senior and Emerging Professionals
Our Professional Services Marketing Workshops, have been running Australia-wide for the last two years, guiding small, medium and large professional services businesses in how to market themselves and their people driving organic growth.
In our one-day workshops we work with your Senior Professionals to provide the coaching and mentoring that they need to confidently drive revenue growth in your business.
MY TWEETS
- How many internal, unnecessary meetings are run in your firm? Big call by PWC... Could you do this? http://t.co/XJP6IEiW 5 2012/05/17
- A terrific day with the Bennett + Bennett crew.... Looking forward to watching their team's next 90 days... 5 2012/05/17
- Read this terrific article about BIM by Scott Whiteoak at Ellivo Architects and understand just how it could save deve…http://t.co/jGcBEffS 5 2012/05/16
- So true! http://t.co/SVNVNnEl 5 2012/05/15
- great article! http://t.co/N30w38h7 5 2012/05/15
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Do you have a quick question that you need answered? Bounce your question our way and we will answer it completely free.-
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Tag Archives: Marketing
Rebuilding our Businesses; Rebuilding Queensland
While our state grapples with the enormous amount of damage done to homes, lives and infrastructure, our business owners are left to puzzle their way through the coming weeks, trying to get their operations that may or may not have been flooded back on track and understand the massive shift in economic activity that the catastrophic Queensland floods will have on their companies and their clients.
Post GFC-Tip 5 – Communicate more effectively.
Every professional service firm needs to consider their communications objectives, and build a program of communications that reaches out to their target audience. Consider mixing personal, scheduled communications with less personal, but still engaging mediums like blogging, email newsletters, events, direct mail and even stunts that position your business appropriately. Have fun with it... read more
Post-GFC Tip 4 – Create “Greater Value” for Your Clients
In the highly competitive world that is emerging in the ashes of the GFC, some of the best services businesses are standing out from the crowd by taking their solid understanding of their target clients and building “service efficiencies”. So today's business development exercise is to consider how future proof your professional service is? Can it you extract key processes and practices and systematise them to offer greater value to your clients?
Post-GFC Tip 3 – Build an A-Grade Team
Professional Services isn’t a game of tennis. It is not a one-on-one sport. The best professional services businesses are like A grade football teams. Well trained, with people in complimentary defensive and attacking positions and everyone watching the ball.
Post-GFC Tip 1 – Consider the markets you want to “own”.
As a services business, you simply can’t be “everything to anyone” or you will be nothing to nobody! So start by taking a long, hard look at your client base and the targets you have been chasing, and decide if they are the most appropriate, profitable, rewarding clients for your firm in coming months and years.
Giving Clients a Memorable “Customer Experience”
Does your business give the client a “customer experience” that is memorable and referable?
"Customer Experience" is an integral part of the sales process. It is a step that can build trust and bind a client to you with unspoken loyalty, and demonstrate your integrity all in one action. Something that can achieve so much in the sales process must therefore be an enormous part of the modern marketing program.
One Client or One Service – What is the Best Strategy?
Is it better to build a business that provides multiple complimentary services to several key clients on an ongoing basis, … or a business that provides one service to many clients, turning them over regularly?”
It is an important question that goes right to the bottom line of your business, and should underpin how you function as a service provider, employer and channel partner.
Posted in Business Development, Client Relationships, Featured, Professional Services Marketing Also tagged australia, brisbane, budget, business development, client relationship, client relationship management, client service, Communications, marketing budget, one client, Professional Services Marketing, professional services selling skills, service provider, services, workshop Leave a comment
Are you Using Linkedin Effectively?
More and more business professionals are using Linkedin to connect and reconnect with contacts and market themselves. But some of my clients have confided with me of late that they feel like they are being left behind, and need a quick lesson in Linkedin to keep them at the cutting edge.
Linkedin is the most “B2B” oriented of the social networks, and unlike other sites like Facebook and Twitter, it allows you to maintain your professional profile and connections all in one place, but doesn’t pollute your business image with your private life. It has more than 70 million registered users, from over 200 countries.
Posted in Business Development, Client Relationships, Communications, Featured, Professional Services Marketing, Social Networking, Technology Also tagged awareness, Blog, branding, choices, communication, Consumer Confidence, facebook, Linkedin, Professional Services Marketing, Social Media, strategy, twitter 1 Comment
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After the Floods: 5 tips to keep your business ticking