Rebecca Wilson
My tale is an unusual tale of a Marketer, who has worked in many businesses across many industries at all levels (marketing management, implementation & operations).
I have seen how the small picture (customer experiences), meets the big picture (marketing strategy), and understand how to use all tools in the marketing kitbag (both traditional and technological) to ensure that your business grows solid ROI through the most effective marketing possible.
Founder and MD of growing Professional Services Marketing firm, Stretch Marketing,I keep myself on the cutting edge of business trends, digesting technology changes, Internet forces, industry challenges and business opportunities on a daily basis. Myself, and the Stretch Marketing team learn constantly so you can access smart marketing and communications thinking locally, and nationally, whenever you need it.
GET FREE UPDATES
Automatically receive all The Marketing Rack blogs by email-
FREE EGUIDES
Download our free services marketing eguide Professional Services Marketing Fundamentals: Volume 1 CLICK HERE...FIND US ON FACEBOOK
SKILLS WORKSHOPS
Stretch Marketing runs Professional Services Marketing Workshops for Senior and Emerging Professionals
Our Professional Services Marketing Workshops, have been running Australia-wide for the last two years, guiding small, medium and large professional services businesses in how to market themselves and their people driving organic growth.
In our one-day workshops we work with your Senior Professionals to provide the coaching and mentoring that they need to confidently drive revenue growth in your business.
MY TWEETS
- Our clients ADG Engineers have just won the KarelCad "We care about our clients" competition ...congrats guys http://t.co/Wcqgywyx 5 2012/02/06
- ah... air traffic controller delays flights into sydney... so glad I got up at 3.50am to make my delayed flight ;-D 5 2012/02/02
- A sensational day of laughs running our professional services selling skills training for the ADG leadership team... Terrific crew 5 2012/02/02
- Who really cares about the things that matter in your business? Is it ingrained enough? http://t.co/nwMJHDOL 5 2012/01/28
- The Latest from The Marketing Rack - http://t.co/fiGwdmju 5 2012/01/25
ASK US A QUESTION
Do you have a quick question that you need answered? Bounce your question our way and we will answer it completely free.-
Recent Posts
Categories
Ads by Google
Ads by Google
Tag Archives: Professional Services Marketing
Are You Really Online?
In the professional marketplace you now have the opportunity to present your firm and yourself for exactly how competent, experienced and connected you are, way before you are able to stand in front of someone, and long before you have the opportunity to close a sale. When someone refers you to a lead, the first thing that person will do is Google or LinkedIn search you, and judge you. Are you ready?
Posted in Client Relationships, Communications, Personal Branding, Social Networking Also tagged business development, facebook, Internet, Linkedin, Online, personal brand, Sales, Social Media 1 Comment
Everything Matters in Marketing
In Marketing 'everything matters'. Clients matter, customer experience matters, communications matter, attitude matters, reliability matters... Your customers simply wouldn’t be your customers without someone in your office taking an 'everything matters' approach...
Posted in Client Relationships Also tagged brisbane, business development, Business Growth, Client Relationships, communication, Marketing, marketing matters, relationships, tips 1 Comment
Post GFC-Tip 5 – Communicate more effectively.
Every professional service firm needs to consider their communications objectives, and build a program of communications that reaches out to their target audience. Consider mixing personal, scheduled communications with less personal, but still engaging mediums like blogging, email newsletters, events, direct mail and even stunts that position your business appropriately. Have fun with it... read more
Posted in Business Development, Professional Services Marketing, Sales Also tagged business development, Communications, leads, Marketing, prospects, relationship management, Sales 1 Comment
Post-GFC Tip 4 – Create “Greater Value” for Your Clients
In the highly competitive world that is emerging in the ashes of the GFC, some of the best services businesses are standing out from the crowd by taking their solid understanding of their target clients and building “service efficiencies”. So today's business development exercise is to consider how future proof your professional service is? Can it you extract key processes and practices and systematise them to offer greater value to your clients?
Posted in Business Development, Professional Services Marketing, Sales Also tagged brisbane, business developmentservices marketing, GFC, Marketing, profit, target market, tips Leave a comment
Post-GFC Tip 3 – Build an A-Grade Team
Professional Services isn’t a game of tennis. It is not a one-on-one sport. The best professional services businesses are like A grade football teams. Well trained, with people in complimentary defensive and attacking positions and everyone watching the ball.
Post-GFC Tip 2 – “Right Size” your business’ efficiency
Decide at what scale your business is most efficient and effective, and build your staffing, cost structure, cost of sale and desired profitability around achieving this. Invest in the things that matter... read more
Post-GFC Tip 1 – Consider the markets you want to “own”.
As a services business, you simply can’t be “everything to anyone” or you will be nothing to nobody! So start by taking a long, hard look at your client base and the targets you have been chasing, and decide if they are the most appropriate, profitable, rewarding clients for your firm in coming months and years.
Posted in Business Development, Professional Services Marketing Also tagged brisbane, business developmentservices marketing, GFC, Marketing, profit, target market Leave a comment
CALL 0408 006 176 or email
Things you SHOULD and SHOULDN’T post on LinkedIn