Rebecca Wilson
My tale is an unusual tale of a Marketer, who has worked in many businesses across many industries at all levels (marketing management, implementation & operations).
I have seen how the small picture (customer experiences), meets the big picture (marketing strategy), and understand how to use all tools in the marketing kitbag (both traditional and technological) to ensure that your business grows solid ROI through the most effective marketing possible.
Founder and MD of growing Professional Services Marketing firm, Stretch Marketing,I keep myself on the cutting edge of business trends, digesting technology changes, Internet forces, industry challenges and business opportunities on a daily basis. Myself, and the Stretch Marketing team learn constantly so you can access smart marketing and communications thinking locally, and nationally, whenever you need it.
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Download our free services marketing eguide Professional Services Marketing Fundamentals: Volume 1 CLICK HERE...FIND US ON FACEBOOK
SKILLS WORKSHOPS
Stretch Marketing runs Professional Services Marketing Workshops for Senior and Emerging Professionals
Our Professional Services Marketing Workshops, have been running Australia-wide for the last two years, guiding small, medium and large professional services businesses in how to market themselves and their people driving organic growth.
In our one-day workshops we work with your Senior Professionals to provide the coaching and mentoring that they need to confidently drive revenue growth in your business.
MY TWEETS
- How many internal, unnecessary meetings are run in your firm? Big call by PWC... Could you do this? http://t.co/XJP6IEiW 5 2012/05/17
- A terrific day with the Bennett + Bennett crew.... Looking forward to watching their team's next 90 days... 5 2012/05/17
- Read this terrific article about BIM by Scott Whiteoak at Ellivo Architects and understand just how it could save deve…http://t.co/jGcBEffS 5 2012/05/16
- So true! http://t.co/SVNVNnEl 5 2012/05/15
- great article! http://t.co/N30w38h7 5 2012/05/15
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Do you have a quick question that you need answered? Bounce your question our way and we will answer it completely free.-
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Tag Archives: Professional Services Marketing
Post-GFC Tip 1 – Consider the markets you want to “own”.
As a services business, you simply can’t be “everything to anyone” or you will be nothing to nobody! So start by taking a long, hard look at your client base and the targets you have been chasing, and decide if they are the most appropriate, profitable, rewarding clients for your firm in coming months and years.
Posted in Business Development, Professional Services Marketing Also tagged brisbane, business developmentservices marketing, GFC, Marketing, profit, target market Leave a comment
Stop Relationships from ‘Slipping Through the Cracks’
It is rarely easy, and often uncomfortable looking up a contact that you haven’t spoken to in a while. So this week I am unveiling some simple ideas that will allow you to reinvigorate old client relationships and catch them before they fall through the cracks.
Neglecting Old Relationships is Wasting Time and Money
How many times have old relationships passed you by? Did you realize that in allowing relationships to age and die you are quite literally throwing away your marketing efforts and money, and creating more difficult, more expensive marketing work for the months and years ahead.
One Client or One Service – What is the Best Strategy?
Is it better to build a business that provides multiple complimentary services to several key clients on an ongoing basis, … or a business that provides one service to many clients, turning them over regularly?”
It is an important question that goes right to the bottom line of your business, and should underpin how you function as a service provider, employer and channel partner.
Posted in Business Development, Client Relationships, Featured, Professional Services Marketing Also tagged australia, brisbane, budget, business development, client relationship, client relationship management, client service, Communications, Marketing, marketing budget, one client, professional services selling skills, service provider, services, workshop Leave a comment
Are you Using Linkedin Effectively?
More and more business professionals are using Linkedin to connect and reconnect with contacts and market themselves. But some of my clients have confided with me of late that they feel like they are being left behind, and need a quick lesson in Linkedin to keep them at the cutting edge.
Linkedin is the most “B2B” oriented of the social networks, and unlike other sites like Facebook and Twitter, it allows you to maintain your professional profile and connections all in one place, but doesn’t pollute your business image with your private life. It has more than 70 million registered users, from over 200 countries.
Handling Branding Through Mergers and Acquisitions
The integration of brands, and the evolution of two firms into one co-operative company, is not a short or simple process, and will never be easy, but it can be logical, tactical and planned with precision.
In this article we consider what happens when two big brands come together either through a merger or through an acquisition. And how the brand strategy of the resulting entity should be designed?
Posted in branding, Marketing, Professional Services Marketing Also tagged branding, mergers and acquisitions, professional services Leave a comment
Get Nimble, Get Hungry, Put your Energy to work
How nimble and able to adapt to change is your business? The bigger your business, traditionally, the slower it adapts to change in a marketplace, and the less likely is it to capitalise on rapid changes in trends and emerging opportunities.
The advent of Internet-led technologies ensures that opportunity is everywhere, but people will only provide it to those with real vibrant energy, and the nimbleness to chase their market.
Creating Word of Mouth Scientifically
Why aspire to look like your competitors and deliver to industry standards when you can exceed and differentiate your business, creating Word of Mouth (WOM) Marketing scientifically thanks to this new research.
It is easy to make your business stand out from the rest through your marketing and PR (and exemplary service delivery) but it involves breaking the mould, and stepping outside the order of expectations.
Posted in Marketing, Professional Services Marketing Also tagged business, customer satisfaction, Marketing, of mouth, promotion, relationships, selling, word Leave a comment
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Post-GFC Tip 2 – “Right Size” your business’ efficiency