Rebecca Wilson
My tale is an unusual tale of a Marketer, who has worked in many businesses across many industries at all levels (marketing management, implementation & operations).
I have seen how the small picture (customer experiences), meets the big picture (marketing strategy), and understand how to use all tools in the marketing kitbag (both traditional and technological) to ensure that your business grows solid ROI through the most effective marketing possible.
Founder and MD of growing Professional Services Marketing firm, Stretch Marketing,I keep myself on the cutting edge of business trends, digesting technology changes, Internet forces, industry challenges and business opportunities on a daily basis. Myself, and the Stretch Marketing team learn constantly so you can access smart marketing and communications thinking locally, and nationally, whenever you need it.
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Download our free services marketing eguide Professional Services Marketing Fundamentals: Volume 1 CLICK HERE...FIND US ON FACEBOOK
SKILLS WORKSHOPS
Stretch Marketing runs Professional Services Marketing Workshops for Senior and Emerging Professionals
Our Professional Services Marketing Workshops, have been running Australia-wide for the last two years, guiding small, medium and large professional services businesses in how to market themselves and their people driving organic growth.
In our one-day workshops we work with your Senior Professionals to provide the coaching and mentoring that they need to confidently drive revenue growth in your business.
MY TWEETS
- Our clients ADG Engineers have just won the KarelCad "We care about our clients" competition ...congrats guys http://t.co/Wcqgywyx 5 2012/02/06
- ah... air traffic controller delays flights into sydney... so glad I got up at 3.50am to make my delayed flight ;-D 5 2012/02/02
- A sensational day of laughs running our professional services selling skills training for the ADG leadership team... Terrific crew 5 2012/02/02
- Who really cares about the things that matter in your business? Is it ingrained enough? http://t.co/nwMJHDOL 5 2012/01/28
- The Latest from The Marketing Rack - http://t.co/fiGwdmju 5 2012/01/25
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Tag Archives: Sales
Post GFC-Tip 5 – Communicate more effectively.
Every professional service firm needs to consider their communications objectives, and build a program of communications that reaches out to their target audience. Consider mixing personal, scheduled communications with less personal, but still engaging mediums like blogging, email newsletters, events, direct mail and even stunts that position your business appropriately. Have fun with it... read more
What Makes a Tender Response “A Winner”?
Do you nail every tender response you write? Perhaps you wonder how you could improve your tender and submission writing and increase your chances of winning?
Here's a few tips on how to make your tender response "a winner".
Posted in Business Development, Communications, Featured, Tender Writing Also tagged business development, Marketing, responses, submissions, tender tips, Tender writing, tenders, winning 1 Comment
Get Nimble, Get Hungry, Put your Energy to work
How nimble and able to adapt to change is your business? The bigger your business, traditionally, the slower it adapts to change in a marketplace, and the less likely is it to capitalise on rapid changes in trends and emerging opportunities.
The advent of Internet-led technologies ensures that opportunity is everywhere, but people will only provide it to those with real vibrant energy, and the nimbleness to chase their market.
Sell Your Services in 5 Easy Steps
Marketing a modern services business is extremely different to selling a product. When you market a service you are selling a promise of wisdom, knowledge and capability. That is, you are selling the promise that your team and your business has the intelligence and capability deliver the exciting and hopefully dynamic professional service that you [...]
People Buy From People
People buy from people. Say it three times. Say it to yourself every morning. Don’t forget it. It is a mantra that has to be remembered when trying to sell your products and services.
Finders, Minders and Grinders
Is your business made up of minders, finders or grinders? And what is the ratio of each? In today’s fast moving economy it is critical to have and appreciate all three personality types
Posted in Professional Services Marketing Also tagged Marketing, people, professional services Leave a comment
A Motivated Salesforce is Critical to Business Success
For some, sales is the hardest job in the world. For others, however, the adrenalin of the roller coaster ride that is the sales process, keeps them on the edge of their seat for their entire careers.
The real questions are however, do businesses truly recognize and properly rate the critical importance of their sales people; and, do businesses ensure that their sales people are skilled and motivated enough to sell in a more than ordinary fashion?
Posted in Sales Also tagged Customer Relationships, empower, Marketing, motivate, selling 2 Comments
Market to Every Step of a Customer's Journey – Technorati Guru
Many people I meet as a marketer ask me how quickly their marketing will lead to sales and ultimately, revenue. I reply by asking them what their time to sale is and what their level of awareness is within their target markets? I also like to understand how many happy customers or clients they have created over time. Occasionally I get some puzzled looks. Whenever I do, I offer this simple Marketing lesson.
Posted in Marketing, Uncategorized Also tagged awareness, customer satisfaction, marketing lesson, revenue, sales cycle, time to sale 1 Comment
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