Marketing insights from one of Australia's leading Professional Services Marketing Specialists, Rebecca Wilson, Stretch Marketing's Principal Marketing and Business Development Consultant.

Tag Archives: selling

Neglecting Old Relationships is Wasting Time and Money

How many times have old relationships passed you by? Did you realize that in allowing relationships to age and die you are quite literally throwing away your marketing efforts and money, and creating more difficult, more expensive marketing work for the months and years ahead.
Posted in Business Development, Client Relationships, Featured, Professional Services Marketing | Also tagged , , , , , , , , , | 1 Comment

Selling Your Services is Selling Yourself! 5 Tips for Building Trust!

Most professionals loathe to admit to themselves that selling their services is selling themselves. We are our own products, and no matter how good our technical skills and experience are, clients still fall back on trust as one of their key reasons for buying from us.
Posted in Featured, Marketing, Professional Services Marketing | Also tagged , , | 1 Comment

Get Nimble, Get Hungry, Put your Energy to work

How nimble and able to adapt to change is your business? The bigger your business, traditionally, the slower it adapts to change in a marketplace, and the less likely is it to capitalise on rapid changes in trends and emerging opportunities. The advent of Internet-led technologies ensures that opportunity is everywhere, but people will only provide it to those with real vibrant energy, and the nimbleness to chase their market.
Posted in Client Relationships, Communications, Marketing, Professional Services Marketing, Social Networking | Also tagged , , , , , , , , , | Leave a comment

Creating Word of Mouth Scientifically

Why aspire to look like your competitors and deliver to industry standards when you can exceed and differentiate your business, creating Word of Mouth (WOM) Marketing scientifically thanks to this new research. It is easy to make your business stand out from the rest through your marketing and PR (and exemplary service delivery) but it involves breaking the mould, and stepping outside the order of expectations.
Posted in Marketing, Professional Services Marketing | Also tagged , , , , , , , | Leave a comment

Sell Your Services in 5 Easy Steps

Marketing a modern services business is extremely different to selling a product. When you market a service you are selling a promise of wisdom, knowledge and capability.     That is, you are selling the promise that your team and your business has the intelligence and capability deliver the exciting and hopefully dynamic professional service that you [...]
Posted in Client Relationships, Professional Services Marketing, Sales | Also tagged , , , , , , , | 2 Comments

A Motivated Salesforce is Critical to Business Success

For some, sales is the hardest job in the world. For others, however, the adrenalin of the roller coaster ride that is the sales process, keeps them on the edge of their seat for their entire careers. The real questions are however, do businesses truly recognize and properly rate the critical importance of their sales people; and, do businesses ensure that their sales people are skilled and motivated enough to sell in a more than ordinary fashion?
Posted in Sales | Also tagged , , , , | 2 Comments
  • Rebecca Wilson

    My tale is an unusual tale of a Marketer, who has worked in many businesses across many industries at all levels (marketing management, implementation & operations).

    I have seen how the small picture (customer experiences), meets the big picture (marketing strategy), and understand how to use all tools in the marketing kitbag (both traditional and technological) to ensure that your business grows solid ROI through the most effective marketing possible.

    Founder and MD of growing Professional Services Marketing firm, Stretch Marketing,I keep myself on the cutting edge of business trends, digesting technology changes, Internet forces, industry challenges and business opportunities on a daily basis. Myself, and the Stretch Marketing team learn constantly so you can access smart marketing and communications thinking locally, and nationally, whenever you need it.

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