Rebecca Wilson
My tale is an unusual tale of a Marketer, who has worked in many businesses across many industries at all levels (marketing management, implementation & operations).
I have seen how the small picture (customer experiences), meets the big picture (marketing strategy), and understand how to use all tools in the marketing kitbag (both traditional and technological) to ensure that your business grows solid ROI through the most effective marketing possible.
Founder and MD of growing Professional Services Marketing firm, Stretch Marketing,I keep myself on the cutting edge of business trends, digesting technology changes, Internet forces, industry challenges and business opportunities on a daily basis. Myself, and the Stretch Marketing team learn constantly so you can access smart marketing and communications thinking locally, and nationally, whenever you need it.
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Download our free services marketing eguide Professional Services Marketing Fundamentals: Volume 1 CLICK HERE...FIND US ON FACEBOOK
SKILLS WORKSHOPS
Stretch Marketing runs Professional Services Marketing Workshops for Senior and Emerging Professionals
Our Professional Services Marketing Workshops, have been running Australia-wide for the last two years, guiding small, medium and large professional services businesses in how to market themselves and their people driving organic growth.
In our one-day workshops we work with your Senior Professionals to provide the coaching and mentoring that they need to confidently drive revenue growth in your business.
MY TWEETS
- Our clients ADG Engineers have just won the KarelCad "We care about our clients" competition ...congrats guys http://t.co/Wcqgywyx 5 2012/02/06
- ah... air traffic controller delays flights into sydney... so glad I got up at 3.50am to make my delayed flight ;-D 5 2012/02/02
- A sensational day of laughs running our professional services selling skills training for the ADG leadership team... Terrific crew 5 2012/02/02
- Who really cares about the things that matter in your business? Is it ingrained enough? http://t.co/nwMJHDOL 5 2012/01/28
- The Latest from The Marketing Rack - http://t.co/fiGwdmju 5 2012/01/25
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Do you have a quick question that you need answered? Bounce your question our way and we will answer it completely free.-
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Tag Archives: services marketing
Are you ‘Solving a Problem’ or ‘Banging-out a Service’?
People pay a premium for smarter thinkers, more strategic and proactive insights and an ability to see and solve their problems… but are you offering this problem solving service to your clients? Or are you just wheeling out the same-old same-way approach... banging out a service?
Posted in Featured, Professional Services Marketing Also tagged Adviser, commodity service, problem solving, selling services, service, stretch marketing Leave a comment
Rebuilding our Businesses; Rebuilding Queensland
While our state grapples with the enormous amount of damage done to homes, lives and infrastructure, our business owners are left to puzzle their way through the coming weeks, trying to get their operations that may or may not have been flooded back on track and understand the massive shift in economic activity that the catastrophic Queensland floods will have on their companies and their clients.
Giving Clients a Memorable “Customer Experience”
Does your business give the client a “customer experience” that is memorable and referable?
"Customer Experience" is an integral part of the sales process. It is a step that can build trust and bind a client to you with unspoken loyalty, and demonstrate your integrity all in one action. Something that can achieve so much in the sales process must therefore be an enormous part of the modern marketing program.
Stop Relationships from ‘Slipping Through the Cracks’
It is rarely easy, and often uncomfortable looking up a contact that you haven’t spoken to in a while. So this week I am unveiling some simple ideas that will allow you to reinvigorate old client relationships and catch them before they fall through the cracks.
Selling Your Services is Selling Yourself! 5 Tips for Building Trust!
Most professionals loathe to admit to themselves that selling their services is selling themselves. We are our own products, and no matter how good our technical skills and experience are, clients still fall back on trust as one of their key reasons for buying from us.
Posted in Featured, Marketing, Professional Services Marketing Also tagged brisbane, Professional Services Selling, selling 1 Comment
Get Nimble, Get Hungry, Put your Energy to work
How nimble and able to adapt to change is your business? The bigger your business, traditionally, the slower it adapts to change in a marketplace, and the less likely is it to capitalise on rapid changes in trends and emerging opportunities.
The advent of Internet-led technologies ensures that opportunity is everywhere, but people will only provide it to those with real vibrant energy, and the nimbleness to chase their market.
Sell Your Services in 5 Easy Steps
Marketing a modern services business is extremely different to selling a product. When you market a service you are selling a promise of wisdom, knowledge and capability. That is, you are selling the promise that your team and your business has the intelligence and capability deliver the exciting and hopefully dynamic professional service that you [...]
The Blogging Journey: It’s a long road uphill
Well, my first 20 days of blogging is finished and I am fast progressing towards my initial goal of 1 month of active blogging. So far I must admit that despite the hard work, the journey has been particularly enjoyable, even fun! Certainly I still have a lot to learn about blogging, SEO and content integration with social media, but I am confident that the best way to learn remains through real life experience.
Posted in Blogging, Social Networking Also tagged Blog, Marketer, Marketing, professional, professional services, SEO Leave a comment
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