Marketing insights from one of Australia's leading Professional Services Marketing Specialists, Rebecca Wilson, Stretch Marketing's Principal Marketing and Business Development Consultant.

Tag Archives: strategy

Are you Using Linkedin Effectively?

More and more business professionals are using Linkedin to connect and reconnect with contacts and market themselves. But some of my clients have confided with me of late that they feel like they are being left behind, and need a quick lesson in Linkedin to keep them at the cutting edge. Linkedin is the most “B2B” oriented of the social networks, and unlike other sites like Facebook and Twitter, it allows you to maintain your professional profile and connections all in one place, but doesn’t pollute your business image with your private life. It has more than 70 million registered users, from over 200 countries.
Posted in Business Development, Client Relationships, Communications, Featured, Professional Services Marketing, Social Networking, Technology | Also tagged , , , , , , , , , , , | 1 Comment

Discount or Die? Fighting the Hungry Piranhas

Competition is fierce for Professional Services firms at the moment. With government work abating, little capital flowing into private property markets, and the mining and infrastructure sector “on hold”, less money is finding its way down the food chain to the consultants that provide services to our core industries. Businesses are now discounting for survival. The piranhas are out and high quality customer relationships are now critical. More critical than ever.
Posted in Client Relationships, Featured, Professional Services Marketing | Also tagged , , , , , , , , | 5 Comments

Brand Yourself

Really smart professionals work out how to differentiate themselves from their marketplace. They create a distinctive role for themselves in an industry or niche that they can stand out in, and build the relationships, connections, intelligence and strategy that they need to promote themselves as more valuable than those around them. They build their personal brand. Are you branded? Sit back and think about your personal brand like a marketer would.
Posted in Marketing, Personal Branding, Professional Services Marketing | Also tagged , , , , , , , | 1 Comment

  • Rebecca Wilson

    My tale is an unusual tale of a Marketer, who has worked in many businesses across many industries at all levels (marketing management, implementation & operations).

    I have seen how the small picture (customer experiences), meets the big picture (marketing strategy), and understand how to use all tools in the marketing kitbag (both traditional and technological) to ensure that your business grows solid ROI through the most effective marketing possible.

    Founder and MD of growing Professional Services Marketing firm, Stretch Marketing,I keep myself on the cutting edge of business trends, digesting technology changes, Internet forces, industry challenges and business opportunities on a daily basis. Myself, and the Stretch Marketing team learn constantly so you can access smart marketing and communications thinking locally, and nationally, whenever you need it.

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