Marketing insights from one of Australia's leading Professional Services Marketing Specialists, Rebecca Wilson, Stretch Marketing's Principal Marketing and Business Development Consultant.

Tag Archives: twitter

Social Media enters the world of “Big Business”.

Social Media as a marketing medium got a big thumbs up from a big business this week, when international financial institution, Morgan Stanley Smith Barney announced they would give their 17800 registered advisers access to Linkedin and Twitter to promote themselves. It’s a big move for a company leading the professional industries, but will it reap rewards for them?
Posted in Featured, In the Media, Social Networking | Also tagged , , , , , , , | 1 Comment

Are you Using Linkedin Effectively?

More and more business professionals are using Linkedin to connect and reconnect with contacts and market themselves. But some of my clients have confided with me of late that they feel like they are being left behind, and need a quick lesson in Linkedin to keep them at the cutting edge. Linkedin is the most “B2B” oriented of the social networks, and unlike other sites like Facebook and Twitter, it allows you to maintain your professional profile and connections all in one place, but doesn’t pollute your business image with your private life. It has more than 70 million registered users, from over 200 countries.
Posted in Business Development, Client Relationships, Communications, Featured, Professional Services Marketing, Social Networking, Technology | Also tagged , , , , , , , , , , , | 1 Comment

Tweets for Sale

Comments by Rebecca Wilson were published in this Article "Tweets for Sale" on Business Spectator
Posted in In the Media | Also tagged , | Leave a comment

Newspaper’s Last Rites and What it Means for Marketing

What are you paying for printed media? And are you ready to take that spend out of the traditional media marketplace and outlay it for online content?
Posted in Communications, Marketing, Media | Also tagged , , , , , , , , , , | Leave a comment

Social Media – Utterly Lifechanging, Better Than…

Do you facebook, tweet, link-in, digg, flickr, evite, blog or even skype… or do you resist the urge to connect using these new technologies? Do you say to yourself… “I’ll adopt when the rest of my market gets there?” like so many others. For Marketers Social Media is utterly lifechanging, better than...
Posted in Blogging, Guest Blogs, Social Networking, Uncategorized | Also tagged , , , , , , , , , | Leave a comment
  • Rebecca Wilson

    My tale is an unusual tale of a Marketer, who has worked in many businesses across many industries at all levels (marketing management, implementation & operations).

    I have seen how the small picture (customer experiences), meets the big picture (marketing strategy), and understand how to use all tools in the marketing kitbag (both traditional and technological) to ensure that your business grows solid ROI through the most effective marketing possible.

    Founder and MD of growing Professional Services Marketing firm, Stretch Marketing,I keep myself on the cutting edge of business trends, digesting technology changes, Internet forces, industry challenges and business opportunities on a daily basis. Myself, and the Stretch Marketing team learn constantly so you can access smart marketing and communications thinking locally, and nationally, whenever you need it.

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